Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. Convincing a brand or person to sign on the dotted line and make a commitment to exploring your expertise over time is no easy task — but it can be accomplished.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

OCTOBER 31, 2017

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

Buffer

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

ConvertKit

DECEMBER 10, 2020

To help you price your ebook, we’re sharing easy ways to research your market, choose the best platform to sell your ebook, and select the price that will maximize your sales once your ebook is published. There’s another element to consider here: the person you’re selling to and their context. The ebook content is the same.

Pricing 127

Pricing Price Screencast Amazon 127

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. Example 11: Creative Market features tons of graphic design templates, fonts, and more.

Examples 92

Examples Product Work Management Marketing Management 92

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Content ownership is a complex problem. Who owns AI training data?

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Produce each #content piece as an experiment and give it all the promo you can, says @Kmoutsos.

Paid Search Agency 86

Paid Search Agency Content Enterprise Management Banner Ads 86

Marketing Insider Group

MAY 28, 2015

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. What was uncovered?

Creativity 100

Creativity Content Marketing Copywriting Content 100

DiscoverOrg

APRIL 14, 2017

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. How many of us have a second (or third or fourth) “throw-away” email account just for gated content like yours? Very, very expensive researchers.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Convert

JANUARY 16, 2023

The “father of advertising” is right. Here’s a primo example from Gary Halbert, a legendary direct response copywriter, who wrote this headline to sell the book “How to Rob a Bank without a Gun.” And who can forget this classic ad for Rolls Royce from David Ogilvy? s advertising strategy is a masterclass in DTC selling.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. Not to mention paid search ads.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. Is this the shake up that the influencer marketing industry needed?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Content Standard

MAY 19, 2017

Whether you’re a regular social media user or a marketing manager, you know the situation all too well: You post a great pic, a witty joke, or a wonderfully written comment. And then you wait, hoping your content will generate a wave of likes and impressions. Then, both groups received a coupon for a free sample.

Social Media 74

Social Media Facebook Click Rate Advertising Agencies 74

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign.

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Hubspot

MAY 28, 2015

She knew nothing about publishing or marketing a book. The typical publishing and marketing playbook for books wouldn't work for her target audience -- they weren't the "sit down to read for long periods of time" type. This publishing and marketing plan brought some more interesting opportunities for Miller.

Planning 28

Planning Marketing & Strategy Marketing Strategy Sample 28

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric : Hello, Jay.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

ConvertKit

DECEMBER 19, 2018

Everyone has their own personal sales journey. One of my favorite sales books of all time is The Challenger Sale by Matthew Dixon and Brent Adamson. For the book, they performed one of the most expansive sales studies to date on B2B sales representatives. Turn your customers into volunteer marketers. Would you rather….

Tips 98

Tips Word of Mouth Sample Peer-to-peer 98

Vidyard

MAY 16, 2022

And if you had the opportunity to get some background information on the person before you met on your date, wouldn’t you jump at the chance? Contents 1. Here are a few sample questions to think about when doing your research: Who are you meeting with? Now it’s time to book a discovery call. Ready to get started?

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Digital Marketing World Forum

MAY 16, 2019

Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video. But first, a quick overview of why video event marketing is so useful in the first place.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

ConvertKit

OCTOBER 8, 2020

Unfortunately, a lot of marketing advice fails when it comes to driving consistent leads to your inbox: Endlessly produce content and put it out there, just hoping that people see your value and buy from you. Create ads for your products and services without a strategy, spending empty dollars for no return.

Top of Funnel 61

Top of Funnel Advertising Funnels Business Marketing Funnels 61

Hubspot

APRIL 16, 2020

Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online? Marketing messages are hard, right? WhatsApp Marketing. What's that?

Work Management 100

Work Management Marketing Management Business Ideal Customer Profiles 100

Outreach

JUNE 2, 2020

Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. We made the heartbreaking decision to cancel Unleash, our 3,000-person sales engagement conference in San Diego. But Unleash wasn’t supposed to be a virtual event. Canceling Unleash.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Hubspot

DECEMBER 27, 2018

Here, we'll cover the nine elements you must include in your employee handbook in an employee handbook template, and provide a sample employee handbook for further inspiration. Sample Employee Handbook. However, many of these sections are too personal and legally sensitive to include in a sample. Leave policy.

Sample 70

Sample Ethics Template Privacy 70

Mailmunch

APRIL 6, 2021

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. One of them is the untapped potential of emerging markets like Brazil, South Africa, and India. But are you ready? .

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Optinmonster

NOVEMBER 20, 2019

Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy. That’s a little offensive for any marketer. Studies have shown that emotional content can increase the effectiveness of marketing as much at 70% ! People love news.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Hubspot

DECEMBER 31, 2019

But, despite finding that those who take vacation and travel are happier in their personal and professional lives, Project Time Off also found that more than half of American workers don't take all of the vacation days they've earned. Most people struggle with finding enough hours in the day to fit it all in, especially for personal time.

Allocation 89

Allocation Ad Exchange Paid Search Agency Act-On 89