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Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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5 Ways to Increase Content Marketing Personalization

PureB2B

If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. Each and every master salesman will tell you that it’s all about the personal connection with their clients, that gaining their trust and loyalty is all about communicating with them as if they were both VIPs and best friends.

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5 Ways to Increase Content Marketing Personalization

PureB2B

If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Making Content Marketing Personalization Practical. But this time, the savviest of digital marketers call it personalization. Why do you have to personalize and how do they relate to your key business drivers?

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The Beginner’s Guide to Brand Activation

Zoominfo

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Samples and free trial campaigns.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute.

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