Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

SEPTEMBER 7, 2010

Image via Wikipedia. While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead , which I finally had a chance to read now that I am back and you should read it, too. Lest you think the whole book is about the Grateful Dead, fear not. They go direct.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

Biznology

SEPTEMBER 4, 2013

One of the things that I tell them to do is to Promote Yourself , which is the title of Dan Schawbel’s new book. Dan Schawbel, author and public speaker (Photo credit: Wikipedia). I know that it seems reasonable to expect that your employer will provide opportunities for you to grow the right skills that will keep you marketable.

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Promotion Public Relations Work Management Wikipedia 80

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” With its Focus function, you can tell Perplexity to search across the entire internet or in specific areas only. ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

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Marketing AI Research Tactics SME 78

Biznology

SEPTEMBER 15, 2011

Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. And my book is also about marketing. Digital marketing. This is marketing, not NASA.

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Wikipedia Internet Marketing Planning Demand 80

Biznology

NOVEMBER 25, 2011

Image via Wikipedia. On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. Here goes my Internet industry “I am thankful for” list. I shudder at the thought.

Internet Marketing 80

Internet Marketing Wikipedia Google Network Marketing 80

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

OCTOBER 27, 2010

Image via Wikipedia. Clearly the advantage is not that fat yellow book that they throw on your driveway every year. And when they click, they are clicking on search engines rather than on the Online Yellow Pages that our heroes set up to catch the Internet wave. They trust you to be their de facto marketing agency.

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Biznology

OCTOBER 23, 2012

I posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

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Social Media Media Social Networks Wikipedia 80

Biznology

JULY 24, 2013

Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. In fact, the belief that we own things such as our emails, our downloaded books, our uploaded pictures is gradually changing. Internet Marketing'

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). You learned the hard way that, when you need information at the workplace, you get it by interrupting other people: you ask the person sitting at the next cubicle, or call your colleague, or send an email to a few trusted teammates, or book a 1-hour meeting to find more about it. Why does that happen?

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). You learned the hard way that, when you need information at the workplace, you get it by interrupting other people: you ask the person sitting at the next cubicle, or call your colleague, or send an email to a few trusted teammates, or book a 1-hour meeting to find more about it. Why does that happen?

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. I jumped at the opportunity to receive an early copy of the book.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

JANUARY 4, 2012

Wikipedia has crushed them all. Do you still have a phone book in your house or do you Google every number you need? Everyone knows that some parts of the publishing business are dying because the Internet gives content away. A fix-it book. Why are these smart marketers doing what publishers once did?

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Biznology

NOVEMBER 26, 2012

Photo credit: Wikipedia. Some of you know that my second book is called Do It Wrong Quickly , and this post is about the quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work. Think about it.

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Wikipedia Software Marketing Organization 80

Biznology

JULY 16, 2013

If you consider it as scrap-booking or doing an historical retrospective of your company’s culture of history, it’ll make much more sense. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is. How to start?

Social Media 80

Social Media Media Internet Marketing Google 80

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. E-Book: Similar to e (hyphen) mail, it’s time to kill to hyphen in ebook.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. E-Book: Similar to e (hyphen) mail, it’s time to kill to hyphen in ebook.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Hubspot

FEBRUARY 26, 2019

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions. 

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Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). Naturally, full books can be written on this subject, so the modest objective of this post is to zoom in on typical questions that may come up when implementing your social platform. Internet Marketing Slider metrics Social business' Are metrics important? Are metrics important?

Business 80

Business Wikipedia Communities Internet Marketing 80

Webbiquity

JANUARY 4, 2010

How Internet marketing is like a ruptured disc. 10 Ways Internet Marketing Is Like a Ruptured Disc by Conversation Marketing. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. What do you have to do?

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Kevin Donovan on Supernova: The Publius Project, The Internets Constitutional Moments. Supernova: The Publius Project, The Internets Constitutional Moments. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

AUGUST 22, 2010

Image via Wikipedia. These are two desired results that are rare in the world of business to business marketing, let alone marketing as a whole. Is your company so "old school" and boring that they wouldn't consider this kind of approach to marketing even remotely plausible? That's success in any marketer's book.

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Intent Wikipedia Content Viral Marketing 80

Biznology

MAY 8, 2013

Photo credit: Wikipedia. To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information.

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Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

JUNE 5, 2013

Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

JULY 6, 2017

For decades, writers have played a chief role in marketing. After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. It's no exaggeration to say that video is taking over modern marketing.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Biznology

OCTOBER 5, 2011

Image via Wikipedia. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. One can always argue that there are plenty of tools out there for translating Internet content.

Social Media 80

Social Media Media Web 2.0 Distribution 80

SnapApp

SEPTEMBER 11, 2015

Alright, content marketers (that's "conTENT markeTEERS"). In an industry that has emerged and exploded at the overwhelming clip that content marketing has, it can be fairly uncommon to sit back and reflect on what we’re doing and why. Or clicked through to one too many Wikipedia articles looking for background on your topic?

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

Biznology

MARCH 13, 2012

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity.

Social Media 80

Social Media Media Wikipedia Twitter 80

Adobe Experience Cloud Blog

OCTOBER 19, 2015

It tends to spread rapidly over the internet, often through social media. In the book “Yes! To learn about them, visit the Wikipedia of memes. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Hey, Salespeople — Welcome to Meme Selling 101! little to none, I imagine.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

Biznology

JANUARY 2, 2013

Photo credit: Wikipedia. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it. In this ever-changing business of digital marketing, you need some solutions for the problem of how your team will keep up.

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