Marketing automation is not marketing strategy
Biznology
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. But it’s only a tool.
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