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Why brands must embrace responsible marketing practices

Martech

It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing has and what it says about your business and the way it operates.”. Rise of ecommerce and data privacy. Here are some factors prompting this need.

Practices 113
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Email Evolved: Our 2019 Client Conference

eDataSource

Another year, another amazing client conference in the books. Email marketers’ needs have long outpaced older industry measurement standards and with constant shifts in filtering and consumer privacy, engagement is everything. The post Email Evolved: Our 2019 Client Conference appeared first on eDataSource.

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Good morning: B2B is adopting D2C habits

Martech

The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. More important than just habits, the B2B customer’s needs have changed. They need quicker service to implement rapid transformation. Chris Wood, Editor.

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The 10 most fascinating people in B2B marketing in 2019

Biznology

But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. Catch her informative keynotes at B2B marketing conferences here and abroad. Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry.

netFactor 197
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The 10 most fascinating people in B2B marketing in 2017

Biznology

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Apple’s privacy changes are here.

Open Rate 131
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Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

We’re now just days away from Litmus Live —THE conference for email marketers. In a way, going to conferences has started to feel like coming home to visit old friends. No flight or hotel needed… it’s all virtual! Lauren Meyer. Chief Marketing Officer, SocketLabs. Follow Lauren on LinkedIn and Twitter. I love my fellow email geeks!