Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Martech
MARCH 28, 2023
Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. At the same time, they expect you to respect their privacy.
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