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Why brands must embrace responsible marketing practices

Martech

It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing has and what it says about your business and the way it operates.”. Rise of ecommerce and data privacy. Here are some factors prompting this need.

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Email Evolved: Our 2019 Client Conference

eDataSource

Another year, another amazing client conference in the books. Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. .

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How responsible marketing impacts customer retention and value

Martech

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. View the full presentation from our MarTech conference here (free registration required).

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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5 tips to extract true value from your data

Martech

We hear that phrase in countless vendor presentations, conferences and advertisements. Otherwise, you need to change your privacy statement. Most of the time, your intention on how you will use the data is included in a privacy statement. “Data is an asset.” And for some companies, data is, indeed, an asset.

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The Pros of Living through a Coronavirus Crisis

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Yet, I am happy to report that I bought my first new novel in a long time at one of the only book stores left on Haight Street just the other day.