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6 marketing books to read in 2024

Martech

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list. His specialty is hospitality.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

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Insights on Outbound Conference in Atlanta

ViewPoint

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. Mike is author of two of my favorite books: “ New Sales.

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How to Get Booked for Speaking Engagements

Hinge Marketing

Will present on a relevant, timely topic. ? These proofs can come in the form of a list of events you’ve presented at, a link to a video of you presenting to an audience, or a link to a summary of evaluations of a past presentation. Will add value to the audience. ? Are qualified. ? Have done this before. ?

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Some of Our Favorite Books by Women

Zoominfo

March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. Rich with intimate anecdotes that will resonate widely, complete with family photos, ‘Crying in H Mart’ is a book to cherish, share, and reread.”—

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How to Get Booked for Speaking Engagements

Hinge Marketing

Will present on a relevant, timely topic. ? These proofs can come in the form of a list of events you’ve presented at, a link to a video of you presenting to an audience, or a link to a summary of evaluations of a past presentation. Will add value to the audience. ? Are qualified. ? Have done this before. ?

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Host virtual conferences, trade shows, job fairs, and more.