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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Navigate the Channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

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Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

Transitioning to GA4 presents challenges such as a complex user interface, new data privacy rules, limited historical data import, and a steep learning curve. Image Source: InfoTrust But here’s the rub: GA4 can feel like trying to read a book in a language you’re only half-fluent in. Video Source: Google Analytics 2.

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Leading in the era of AI with Nuri Cankaya

Oktopost

Diving deep into the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing, Nuri gets to the heart of what it means to lead in the era of AI to creatively redefine the future of marketing and beyond. Nuri’s works delve into topics such as AI, Web 3.0,

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[Book Review] An Insightful (and Timely) Guide To Marketing Metrics

B2B Marketing Directions

That's one of the main themes of Christina Inge's new book, Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (Kogan Page, 2022). Inge clearly states her objective for the book when she writes: "This book shows you how to apply the latest analytics to all aspects of marketing management.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

For example, they can’t update an opportunity record in your customer relationship management software, or book a flight on your behalf. Actions are building blocks that encapsulate granular functionality: update a customer record, book a flight, post on social media, retrieve a list of orders, approve an expense report, etc.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,