WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. The second project is to collect related case studies into a downloadable book.

Case Study 120

Case Study Case Studies Studies Promotion 120

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. Meanwhile, e-commerce advertising is about the methods through which they promote their products.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

SendX

AUGUST 31, 2021

Images are pleasant and create a sense of safety as well as adventure CTA doesn't push you to book a home or go find guests. Birchbox offer email Birchbox is a company offering subscriptions on personal care, beauty and grooming products. Clear value prop with three short and simple lines - 'Find a place to stay. Discover things to do.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is Upselling?

Examples 124

Examples Tips Cross-Selling Bundling 124

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. However, Jonah reminds us that sometimes sending one more case study or pushing out one more paid ad won’t be enough to move the needle. Alleviate Uncertainty.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

SendX

JUNE 25, 2021

Read on to learn strategies you can apply and examples you can get ideas from. An apology email is any message you send to your customers and potential customers that corrects a mistake in a previous email sent or a reply to a customer complaint about poor service or product they received. What Is An Apology Email?

Examples 195

Examples Sample Transparency CAN-SPAM 195

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Image Source.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Here’s an example from Apollo.io : Lusha goes a step further.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Optinmonster

JULY 20, 2021

Looking for a surefire way to persuade people to buy your products? In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Case studies. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. In many cases, your screen can also be covered with a Google Shopping ad. In some industries, Google will even place their booking search engine at the top.

Case Studies 73

Case Studies Case Study Studies SEO 73

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Rev

MARCH 8, 2023

And we’re going to answer them in this blog post as we look at: The meaning of revenue generation Examples of revenue generation tasks for sales, marketing, customer success, finance and revenue operations teams 7 profitable strategies your business can implement to start generating more revenue Let’s begin! Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. He based everything he did on empathy – having empathy for both customers and employees and listening how each felt about the use of LEGO’s products.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 284

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 284

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The company employs over 2900 people and manages an average of 10,000 bookings a day. Example of text-based conversational AI per Interactions. Kiwi.com Home Page.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Hubspot

JUNE 28, 2021

So, to help in your design journey, we’ve compiled our favorite examples of excellent small business website design to inspire your own. Small Business Website Design Examples. Starting off our list is a gorgeous example of what you can accomplish with color palettes, animated page transitions, scrolling effects, and creative layouts.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Check out these examples of the 9 best B2B strong>marketing campaigns 1. This is an excellent example of how to reach potential customers that go beyond best practices.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

RDIGS

JUNE 13, 2023

B2B products and services are generally more complex than consumer goods and services and require content marketing that educates potential buyers and helps them solve problems. B2B companies sell their products or services to companies or organizations, while B2C companies sell their products or services directly to consumers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Here’s an example from Apollo.io : Lusha goes a step further.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Book a demo. Product pages. Add to cart. Get started.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. Plans for content on your content calendar that are brand specific to ensure positive results for your brand’s name and any products. Such a scenario could be a windfall for content, including blogs, case studies, and videos.

Marketing Management 330

Marketing Management Content Marketing Planning Content 330

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started!

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. B2B segmentation in practice: A case study. Rather, Sage are a good example of the “narrow, segment, profile, apply” approach in action. . For example: • Level of sophistication. Follow me on Twitter: @andydalg.

Case Study 120

Case Study Case Studies Segmentation SME 120

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits. Content Marketing Gives Your Product or Service More Visibility.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Content4Demand

FEBRUARY 7, 2020

But it doesn’t end at B2BMX, as I’ll be reinforcing the learnings by providing copies of my book and toolsets to my workshop attendees.” Bringing B2B Marketing to Life One of the strengths of B2BMX, according to attendees, has been the opportunities to hear real-life examples of B2B marketing success and interact with fellow practitioners.

Case Study 54

Case Study Case Studies Studies Work Management 54

Only B2B

NOVEMBER 29, 2019

You might have the best product out there in the market but without an effective sales lead generation best practices you are sure to run out of the business real soon. A study has confirmed that around 88% of people trust online reviews and around 68% of users are willing to write reviews when they are asked to. Get Online Reviews.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The stories told by Shriners Hospitals for Children serve as a great example. They Convert.

Case Study 57

Case Study Case Studies Studies Work Management 57

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • 60% of people say they have been “inspired to seek out a product” after reading content about it. ” • 70% of buyers would rather learn about a company through articles than through an advertisement. •

Rules 100

Rules Content Paid Search Agency Lead Scoring 100