KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Vision Edge Marketing

FEBRUARY 25, 2014

Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?” ” We’ll leave it to you to tweet with Chris on how you feel about this explanation! .”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. LT Public Relations. We live in a connected, mobile first world which moves faster than ever.

PR 100

PR PageRank Brand Identity Branding 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

MAY 16, 2013

This is a high value tab for public relations and should not be overlooked. Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. If they cover a topic relevant to your client, then they should be evaluated and potentially added to your list.

PR 149

PR Google Press Public Relations 149

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online releases are submitted to major search engines, industry journals, and social networks. Social Media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Convince & Convert

AUGUST 20, 2013

Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. Using the keywords you entered, Google will bring up a list of other relevant keywords that were actually searched for in the previous month. Pretty easy, right? Do keyword research.

SEO 159

SEO Keywords RSS Adwords 159

Webbiquity

MARCH 13, 2019

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

JUNE 2, 2011

Blogger outreach. Email marketing is an effective marketing strategy when used in conjunction with relevant content or information. Each email you create needs to have a goal and purpose, with the overarching goal of email marketing being to deliver relevant content and information to a segment of your leads or customers.

Blogger 28

Blogger Social Media Outreach Media 28

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger!

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. The relationship graveyard is full of missed connections. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

markempa

NOVEMBER 9, 2011

You can repurpose relevant content you’ve already created – this could be whitepapers, articles, and news releases. Use one of your public relations professionals or a freelance journalist to interview experts within your organization and write a blog post on their behalf. You don’t need to write all of your own content.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

Hinge Marketing

OCTOBER 17, 2019

” Both of these quotes are relevant to those of us in professional services. It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis.

Work Management 48

Work Management Marketing Management Service Media 48

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Convince & Convert

JANUARY 6, 2011

Public relations (PR)? Information gatherers form your centralized listening centers , monitoring the social web and mining it for relevant information, and they make sure that information gets to the people that need it. Bloggers Get Two Free Copies of The NOW Revolution. Is it marketing? Customer service? The answer is.

Social Media 132

Social Media Work Management Marketing Management Act-On 132

Convince & Convert

AUGUST 18, 2010

Better question: How can we integrate email and social media to increase customization and relevancy? How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

readwrite

AUGUST 26, 2010

In a win for consumers, the Federal Trade Commission settled today with a video game company that hired a public relations firm to post reviews of its app in the iTunes App Store.

Advertisements 40

Advertisements Advertising Blogger Guidelines 40

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Effective Marketer

OCTOBER 21, 2009

And it will help stir some debate about the usefulness of such reports to consumers in general and how relevant the reports are. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Stay tuned!

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

Tony Zambito

JULY 24, 2011

.  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    The relevancy here is understanding what triggers one of the challenge circles to activate into motion towards a solution.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

NOVEMBER 3, 2014

If you''re worried about length, you can assemble a Dropbox of relevant materials and include a link instead. . Make Follow-Ups Relevant and Meaningful. I think the takeaway is about both the medium and the message: Know your audience, know their preferences, and make your follow-ups relevant and meaningful. public relations'

PR 28

PR Guerilla Marketing Public Relations Press 28

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers.

Distribution 40

Distribution Merchandising Content Blogger 40

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Consider checking in quarterly with a new partnership to keep the relationship going.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. Finding the online communities where relevant discussions occur. Building relationships with them.

PR 28

PR Content Marketing Work Management Press 28

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. An average web user could care less and most don’t see it as relevant. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. An average web user could care less and most don’t see it as relevant.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80