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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Enhance your Press Release with Additional Marketing.

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How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Do attend industry conferences and conventions.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles. These public relations (PR) firms let you publish press releases online.