Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Optinmonster

DECEMBER 21, 2023

Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles. These public relations (PR) firms let you publish press releases online.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Biznology

APRIL 25, 2017

Please press play on the below media player embed and enjoy the signal through the noise! Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. The breadth, quantity and quality of your influencers will impact the success of this strategy. .

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? This is a high value tab for public relations and should not be overlooked.

PR 149

PR Google Press Public Relations 149

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. After brief introductions, the CEO began talking.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. If you have some budget, you can hire english students, professional bloggers, etc. Step 7: Press! Trust me, it ain’t pretty. However, it can be done with some simple best practices and some strategic planning.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day.

PR 135

PR Practices B2B Blogger 135

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. LT Public Relations. We live in a connected, mobile first world which moves faster than ever.

PR 100

PR PageRank Branding Brand Identity 100

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Social Media. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

B2B Memes

NOVEMBER 23, 2011

Searls and Weinberger were addressing their comments above all to public relations and marketing people. Journalists can no longer rely on the idea of professionalism as separating them in a meaningful way from “amateur” bloggers and other kinds of citizen journalists. We ignore it at our peril.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Digital B2B Marketing

MARCH 15, 2012

Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing. Like paid search, it is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Podcasters, financial bloggers, freelance writers, vloggers and financial content marketers. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Biznology

FEBRUARY 4, 2013

It has long been a dream of enterprise SEOs to be able to train their media relations colleagues in SEO, and thereby to maximize opportunities to build links. At minimum, press releases and other media relations assets need to use the right keywords and URLs they list within them. This might be easy for a small company.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Let me explain ….

PR 100

PR Conversion Ning Digg 100

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger!

Social Media 0

Social Media Media Blogger Internet Marketing 0

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. But press releases don't work that way anymore. Enter the Optimized Press Release.

PR 28

PR Content Marketing Work Management Press 28

Hubspot

JULY 15, 2013

Ronn Torossian , a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”. Here''s what they had to say. S%#t PR People Do That Journalists Hate from HubSpot All-in-one Marketing Software.

PR 28

PR Public Relations Cold Calling Press 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal.

PR 28

PR Advertising Agencies Blogger Dwell 28

Hubspot

NOVEMBER 3, 2014

It pretty much goes without saying that most business interested in growing are interested in more press coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. public relations' What gripes did we miss?

PR 28

PR Guerilla Marketing Public Relations Press 28