Do Personal Passions Make You a Better B2B Blogger?
B2B Memes
AUGUST 31, 2010
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. Their aim is instead to connect with readers on a personal level.
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