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How to Create a COVID-era Event Marketing Plan

Webbiquity

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 332
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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. utm_medium : The marketing medium (i.e.,

Tagging 122
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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

Content Marketing Distribution. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Blogger Outreach & Communications. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness.

Traffic 184
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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). You’re ALWAYS marketing. Direct mail? Embrace Math.

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How to Sell Digital Products Online (5 Proven Tips)

Optinmonster

Thinking about this up front will make building and marketing a digital product much easier later. For example, SEMRush solves the problem of getting all the data you need for online marketing all in one place. Even if you don’t have subscribers yet, you can start building an email list any time.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit. Her followers were quick to respond to her campaign and it turned out to be a huge success. The outcome of the campaign was 24.2%