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Are B2B marketing bloggers at risk?

Exo B2B

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers. Companies can use blogs to educate their target audience. So, are they threatened?

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. As you may have guessed from the title, this digital course teaches aspiring or current bloggers how to make money. You can consider her a mentor, that, well, is paid.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. This dual approach ensures that resources are allocated efficiently. Automation allows for a series of touchpoints, from educational emails to targeted offers. Automation can help you with this as well.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Leverage Surveys. Offer Testimonials. Salt or no salt?

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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently

Companies with retail banking divisions invested in educational resources centers. And tons of bloggers began offering their budgeting hacks. ” If you want to create effective educational content, start by answering a basic question: How can I help my audience? Personal finance guides popped up on lifestyle sites.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But crucially, they understand that the “human” aspect of human resources is the most important part. Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog.

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Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

Jordan Balkin, a Product Education Specialist, takes care of that. While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social. Product education is an important resource for our team and for our customers. What is your role at Sprout today?