SalesGrape

NOVEMBER 18, 2023

Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. This is especially true in the education sector, where educational institutions rely on attracting and retaining students to thrive.

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Telemarketing Education B2B Marketing B2B 94

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. This experience inspired me to write this article and share a better approach to producing educational webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

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Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Want to hear more from renowned B2B marketing leaders?

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Resources Work Management Tactics Marketing Management 118

Contently

APRIL 27, 2021

Today, we’re excited to announce the next step in our mission: ContentlyU , our new education hub filled with free research, playbooks, courses, and events to help marketers up their content game. The post Introducing ContentlyU: Our New Content Education Hub appeared first on Contently.

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Education Content Verticals Trigger Marketing 158

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

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Work Management Marketing Management Differentiation Education 89

Heinz Marketing

JUNE 2, 2020

I have a lot of questions, not the least of which are: How to better educate myself. I do have a handful of links, reading recommendations, some video content and other resources that have come from a variety of good sources (colleagues, schools, etc.) What I can do personally. I don’t have all of the answers yet.

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Education Resources Video Marketing Paid Search Agency 88

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. Many organizations (including ours) offer their employees access to LinkedIn Learning for continued education. Happy Learning!

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Resources B2B Thought Leadership Hubspot Thought Leadership 133

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. pushed back on DEI initiatives in higher education in 2023.

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Education Trends Ethics Barriers 59

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

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Resources Communities Guidelines Press 111

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

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Social Media Training Course Resources 117

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

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Education Advertising Agencies Paid Search Agency Work Management 127

Marketing Insider Group

NOVEMBER 10, 2020

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Self-guided training resources eliminate this problem by allowing you to consume content, take tests, and earn certifications at your own pace during moments you feel ready to learn.

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Conference Resources Peer-to-peer Paid Search Agency 229

NetLine

MARCH 14, 2023

All told, this equates to 37M+ different filtering variations within our Portal — clearly, a resource dedicated to educating our clients, prospects, and peers was sorely missed. Our hope is that by educating today’s B2B marketer more completely, they’ll be able to make more effective decisions tomorrow.

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Demand Generation Agencies Demand Generation Education Paid Search Agency 64

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

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Resources Newsletter Fulfillment Communities 98

Seismic

OCTOBER 8, 2020

a robust, user-driven learning program that aims to inform, educate and enable our Seismic platform customers. learning platform, but it also acknowledges the importance we place on customer success and the investment we’ve made on providing education and resources for them. Our customers’ success is our success.

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Education Ideal Customer Profiles Training Class 87

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

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Training Top of Funnel Resources Work Management 141

Engagio

JUNE 9, 2020

Fourth, I have an obligation to educate myself, my children, and others about white privilege, deeply-rooted racism, police violence, and the challenges faced by those who are Black, Indigenous and People of Color. Needless to say, they’re welcome to expense any books that will help with their education. Higher Education ?The

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Education Lead Ranking Act-On Paid Search Agency 111

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

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Education Brand Identity Branding Marketing Management 92

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Conclusion.

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Education Linkedin Practices Best Practices 102

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Where to Learn Google Analytics. Google Analytics Academy. Google Digital Garage.

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Marketing Analytics Tools Resources Google Analytics 150

Webbiquity

JUNE 23, 2016

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. 8: The Four Best Online Education Tools For Business Pros. 2) Coursera. 4) Clarity.

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Education Tools Best Practices Business 150

6sense

NOVEMBER 9, 2021

Anti-racism resources curated by FightForBreonna.org. Seeking to understand: links, videos and resources for education, awareness and action. The post Anti-Racism Resources appeared first on 6sense. Curated by Heinz Marketing . TalentCanada article on corporate social responsibility / diversity & inclusion .

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KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content?

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Top of Funnel Paid Content Education B2B 124

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

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Education Brand Identity Branding Content 105

Hubspot

FEBRUARY 9, 2021

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.

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Resources Paid Search Agency Advertising Agencies Business 92

Hubspot

APRIL 21, 2020

Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content. Here are five benefits related to offering free educational content to show you why that's the case. doesn't seem to ring true.

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Education Sales Qualified Leads Content Inbound Marketing 98

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

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Paid Content Inbound Marketing Resources B2B Marketing 105

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). The book “ Gap Selling ” by Keenan is a great complementary resource, outlining how to address the real problems the buyer is experiencing.

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Education Training Communities Cold Calling 52

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. ” Part of the benefit of working with other freelancers to build educational content is navigating issues together. Most of all, be upbeat — and have fun!”.

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Education Ad Building Top of Funnel Class 92

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

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Resources Resource Management Work Management Budget Programs 88

Square 2 Marketing

OCTOBER 6, 2020

Moving Educational Materials Out Of The Resource Center And Into Your Website Will Jump-Start Your Sales Efforts Instantly. If you spend 10 minutes looking at websites, you’ll notice that almost all of them have a resource center. It’s that special place where you purposely put all of your high-value educational information.

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Resources Sales Qualified Leads Lead Scoring Lead Ranking 80

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

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Education Account Based Marketing Work Management Lead Scoring 64

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The post Lead Nurturing for Higher Education: Best Practices appeared first on NuSpark Marketing.

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Lead Nurturing Education Peer-to-peer Practices 100

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

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Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

ClearVoice

JANUARY 13, 2022

Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year.

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Resources Business Allocation Paid Search Agency 52

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. There are plenty of online resources, including Google’s own tutorials , that can be your compass in this new territory.

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Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

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Education Communities Work Management Tools 65