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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Not so fast.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Relevant Blogger Outreach.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise?

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! They have a lot of organic content. Why do cab drivers make good content marketers? The second page of Google. What do content marketers use to wrap birthday presents?

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Should You Be a Content Marketing Writer?

ClearVoice

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.