Writing on the Web

MARCH 10, 2014

Ever get stuck with blogger’s block? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. The purpose of writing a stream of consciousness is to get thoughts on paper (or word document), even if you’re not going to use it.

Blogger 100

Blogger Creativity Paper Internet Marketing 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. For example, if you are blogging for SEO and to increase leads or sales, you need to plan your content around your target audience’s struggles. There is a ton of great content about everything.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Avitage

AUGUST 6, 2012

Content creation in this era, where buyer relevance is a core principle, should leverage that same postponement philosophy. The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed.

Content Marketing 120

Content Marketing Marketing Management Buyer Personas Advertising Agencies 120

ClearVoice

MARCH 10, 2020

Everybody is creating content. This year the number of bloggers is expected to reach 31.7 Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. In case you missed the overview of content level No.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

NOVEMBER 29, 2019

An SEO firm can help you implement a variety of strategies, provide a highly effective blogger outreach service, and produce better social media content or research and demographic studies. But taking control of your digital marketing campaign without adequate knowledge or a documented strategy is something you may want to avoid.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The next step in creating content marketing personas is to identify who you serve.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. After all, you’re a small business owner, and probably not a trained writer.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

BuzzSumo

JULY 7, 2019

Evergreen content is arguably the most important type you can create. As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time. 4 Ways to Create Popular Content by Leveraging Data. 4 Ways to Create Popular Content by Leveraging Data.

Tips 98

Tips Allocation Content Paid Search Agency 98

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 98

Marketing AI Press Peer-to-peer Paid Search Agency 98

Webbiquity

NOVEMBER 3, 2020

Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs. Content and social media marketing can continue to draw traffic to your website long after the initial investment in a post, campaign, or event.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Webbiquity

NOVEMBER 15, 2019

When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. Promoting it through related blog posts and other content can also increase organic search visits. Simply start with a Word document and save it as PDF. Guest post by Mathew Jade. Increase Website Traffic.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

SendX

MAY 24, 2019

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? CTA for short is a part of a piece of content strategically crafted and located to get an audience to take a specific action. Are you trying to get your subscribers to buy through your email copy?

Copywriting 150

Copywriting Tips Template Content 150

Webbiquity

NOVEMBER 28, 2023

From lead generation to closing deals, visually document each step. Highlighting unique selling points or sharing educational content is key. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. First, map out every step. Early on, buyers are curious.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Optinmonster

MAY 20, 2022

How Does a Retargeting Pixel Work for Bloggers. Using a retargeting pixel is a powerful way to segment your audience and deliver personalized content based on what their actions say about their readiness to buy. Searching for content. Click on the Content tab in the left menu. Types of Retargeting. Types of Retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. I just had the internet. Sounds easy right? Cooper and I.T.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. Zero waste. Much bigger wins. Better close rates. Improved post-sale expansion. Marketing & Sales alignment.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Hubspot

APRIL 13, 2016

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. But sometimes, it just can’t be helped. Put Out the Call. Uncover Expertise.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. That’s where that look of terror comes in.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Optinmonster

FEBRUARY 6, 2023

Now let’s look at the different types of digital products Types of Digital Products There are 5 main categories of digital goods that business owners can sell online: Documents & Files These digital products can be static, like an eBook or how-to guide, or interactive like an Excel spreadsheet template.

Examples 88

Examples Product Work Management Marketing Management 88

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. CMSs have simplified content and website management while providing robust security, on-page SEO, and automation features.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Convince & Convert

OCTOBER 10, 2011

I’ve read several posts from other bloggers eschewing the need to pay attention to the principles of search optimization, arguing that the “community” and “engagement” and “sharing” will supersede the impact of search. Real-Time Content Optimization. The full-blown plan is $19.95/month.

Optimization 127

Optimization Sample Content Case Studies 127

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

WriteSpark

APRIL 9, 2013

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Writing on the Web

JANUARY 25, 2014

Bloggers come from all walks of life, that’s one thing that I know for sure. No blogger is safe from the pitfalls of writers’ block or lack of inspiration. Plan your content before you start. Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business?

Tips 100

Tips Blogger Small Business Marketing Planning 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. 5% for video) for helping to make business decisions.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Directive Agency

MAY 24, 2017

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. If you find that you can’t get a handle on consistently creating and publishing content , this post is for you. 2-5 Relevant Content Paragraphs.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

ConvertKit

DECEMBER 8, 2021

They'll help you create content, schedule it, interact with your followers, or reply to DMs. Blogging : Many small blog-related tasks—like keyword research, writing, editing, and uploading the article to your content management system—can be outsourced to a VA. VA for Hire – Content for Bloggers.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91