SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Webinars , eLearning, and virtual congresses also have a role. Generate media buzz. Invite journalists, bloggers, and industry influencers to build awareness. Refresh or replace underperforming content.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. Pitch your story to tech, mobile, and industry journalists and bloggers. Tap Your Network for Buzz.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Writing on the Web

MAY 18, 2011

And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. Register here: YouTube Secrets Webinar. Blog this on Blogger. Tweet This!

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 25, 2011

In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. It’s especially important in service businesses where people hire you to help them solve a problem. Blog this on Blogger. Post on Google Buzz. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services.

Tips 100

Tips Content Marketing Digg Content 100

Scoop.it

AUGUST 31, 2021

Rob Powell, writer and content creator, nailed it in his article for Smart Blogger : “The primary purpose of each paragraph you write isn’t to make a point, or to build your argument, or even to convey valuable information. Auditory words ( roaring, buzz, serene, crashing ). Here they go: 1) Transitional Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Hubspot

MARCH 3, 2020

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? Any type of business with a storefront or service area is a local business, including small, medium, and enterprise level brands. Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. Let's say you're launching a new product or service, and you want to gather feedback from your audience to validate your idea and improve your offer.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. iMotion Video - video commercial service.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Hope you can make the webinar on Wednesday. Blog this on Blogger. Post on Google Buzz. Share this on del.icio.us.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? I hope you’ll call me one day and hire me for my services.&#. Blog this on Blogger. Post on Google Buzz. Many experts echo: tell stories. your customers will come to you.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Post on Google Buzz.

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. Stay tuned for a Better Blog Writing Webinar soon. Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. And don’t worry about emailing each person manually.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. (For You are becoming one of my favourite bloggers! Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

Webbiquity

FEBRUARY 2, 2011

It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

FEBRUARY 11, 2010

The ModernaDesign website makes no mention of App development as a service. I'd like to apologize beforehand for what will likely appear to be a lack of focus. From what I gather, Mr. Dennis is a html-centric web designer. This makes me wonder if Bob has any firsthand experience developing mobile, native apps.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

SEPTEMBER 7, 2010

Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? link] Social Media and The No-Brainer Customer Service Equation [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? This, I'll try.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services. Get Your Foot in the Door Selling One Service. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. " These findings echo what we saw in the eLearning Guilds 360 Report on eLearning 2.0 ( webinar today , by the way).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hubspot

AUGUST 9, 2010

Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. If you're a blogger struggling to find the time to blog consistently and promote your content, you're really going to like what Jonathan has to say in this article.

Network Marketing 28

Network Marketing Social Networks Inbound Marketing Social Marketing 28

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. It’s still a needed service, just a bit different from creation. You can’t find the resources to develop the most valuable, most compelling content in your industry?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 14, 2010

Other areas are improved Customer Service thru improved FCR and higher customer satisfaction, reducing costs anywhere between 15 to 40% through call deflection and predictive issue resolution management. You can also try it for free. You can also try it for free.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Yes, your prospective customers are confused and uncertain. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Is today the day you start integrating social media with marketing and customer service? Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 25, 2010

For now, the service is free, so if you’re interested, sign up soon. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service. They’ve only been around approximately 8 weeks, and they already have thousands of customers. I’m a big fan of these guys.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117