Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Lincoln Murphy. David Skok. Jason Lemkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

DECEMBER 20, 2012

Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

JUNE 16, 2015

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. 5 Business Blogging Statistics and Facts. Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding consumer purchasing decisions.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. But, it does not, for the most part, drive a lot of direct traffic that converts into leads and sales.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

MAY 27, 2010

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. By measuring these key metrics business bloggers can develop a content strategy that increases reach and drives business results.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Call-to-Actions – Your blog should be a lead generating machine. Great blog call-to-actions are action oriented, positive, clear, and direct.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

EMagine B2B Blog

NOVEMBER 9, 2010

We’ve blogged numerous times about the many benefits of business blogging (see this post, for example) …benefits that include thought leadership, traffic, search-engine rank, inbound links, etc. Now, posting on Industrial Marketing Today, Achinta Mitra adds yet one more claim: blogging will [.].

Sales Qualified Leads 40

Sales Qualified Leads Lead Scoring Lead Ranking Blogger 40

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 2, 2015

In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework. Setting up and growing a business blog is critical to your brand’s long-term success. Final Word.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

FEBRUARY 25, 2016

Bill Achola is a digital marketing consultant and a professional blogger specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 56

Practices B2B Thought Leadership Lead Scoring Lead Ranking 56

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Anything Goes Marketing

SEPTEMBER 4, 2006

Make browsing your blog easy. Blogger Beta 2.0 People that land on my blog can easily check out my other content. Blogger Beta 2.0 actually creates a feed of the blog comments that makes this quite easy. It took Google a few weeks to add this in for Blogger Beta 2.0. Blogging is all about being personal.

Traffic 100

Traffic RSS Blogger Eloqua 100

Writing on the Web

JUNE 29, 2010

lead generation. Blog this on Blogger. brand recognition, market positioning. thought leadership status. building trust with customers. joint venture opportunities. I’m curious and now I need to devise my poll or survey. Please leave your comments and share your stories. Share this on Bebo. Add this link to Box.net.

Ning 100

Ning Business Digg Buzz 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Anything Goes Marketing

SEPTEMBER 6, 2006

Do a "best of " post in which you blog about your favourite or most popular posts Take one of your posts and republish it with an update based on some new data that's out there. You can even do a search across the blogosphere and add links from other bloggers. Here's a good one - look at your blog comments.

Tips 100

Tips Content Trade Show Lead Generation 100

Hubspot

MARCH 10, 2014

So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before. And when you consider the fact that all those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Ranking 28

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Hubspot

MARCH 21, 2011

There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. Patience wasn’t the only tactic Nancy applied at PrimePay to increase blog readership.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Hubspot

JANUARY 27, 2011

How To Create A [Good] Blogger Pitch - Bloggers can be a hard group of people to influence. Why Your Special Offer Isn’t - Offers are extremely important for lead generation. Jay Baer shares why most lead generation offers aren't as good as they could be. It just might convince you to start.

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

AUGUST 10, 2011

Blog posts can be a great outlet for linking to other content. Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. Download this free, 30-page blogging ebook today!

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

JUNE 10, 2011

As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way.

Lead Ranking 28

Lead Ranking Lead Scoring Blogger Hubspot 28

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60