Trending Sources

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Powered by Blogger Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! Do White Papers Still Rule?

I’m an influencer, pay me more!

Biznology

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Lucky for me, a major focus of our time together was influencer marketing.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

For the last few years, LinkedIn has been poaching professional journalists from top publications like the Wall Street Journal, Fortune, and Wired to comb through the best content and plug it into industry channels, many of which boast hundreds of thousands of subscribers. Now, suppose you don’t have 2-3 posts a week in you, but 1-2 every six months,” he wrote. Of course not.

This Week in Content Marketing: Can Content Save Advertising?

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Is this the end of blogging? (17:37) In a thought-provoking blog post , Mitch Joel points out that it’s getting harder to lure readers from social channels and content aggregation sites to his excellent blog. As a result, he is starting to experiment with Facebook Notes and other channels to publish his content. We wrap up the show with a #ThisOldMarketing example from Westinghouse.

The economics behind Copyblogger’s decision to end blog comments

grow - Practical Marketing Solutions

If you are an experienced blogger these explanations probably strike you as strange. ” In the end, a powerful site like Copyblogger will probably succeed by turning their community into a broadcast channel. If you are an experienced blogger these explanations probably strike you as strange. While some may judge this to be a questionable move, I don’t.

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Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. have never featured a paid product pitch in a blog post but many other bloggers are. have never featured a paid product pitch in a blog post but many other bloggers are. Always.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. Now YouTube has cut ad money for a variety of indie broadcasters, and it’s likely to get worse. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub. Youtube’s your place to be.

10 Reasons why you should have an active business blog

Biznology

The two most popular blogging platforms are WordPress and Blogger. Your blog can be a tie in between other social channels. What’s even better is that many blogging platforms can be subscribed to so that your audience will be automatically notified when you post a new blog via and RSS platform or similar broadcasting avenue. Blogs have been around for quite some time now.

Insights Drive Better Customer Experience

B2B Marketing Insider

In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. The term ‘channel-less’ has been one that has creept into everyday circulation in Industries like Retail, for example. That’s a great question.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Source: Ecommerce Europe ) If you actively sell and market to Asian markets, the internet is a channel that can't be ignored. 19) About 1 in 3 bloggers are moms. Sick of hearing the same "the internet is changing marketing" speeches?

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14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s So, I decided to go with 14 predictions instead.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

This morning, as I was browsing a YouTube Channel trying to track down a video my client made for broadcast by someone else, I ran across a semi-suggestive image. It was actually found in the YouTube stream, and was visible to anyone looking at that YouTube Channel. Should professional and personal identities be kept separate on social media sites? Any tips to add?

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It simply got interrupted for a few decades by the introduction of broadcast media!  Social Early social media bloggers such as Chris Brogan pioneered a “purist&# movement that placed the sanctity of “the conversation&# above any business or commercial interests. This upends the notion of conversation and puts us back into broadcast mode, doesn’t it?

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How Social Media Turned a Brand Into a Revolution

grow - Practical Marketing Solutions

This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. Inspired by bloggers such as Ahmed Maher, Ghonim had little experience in politics but an intense dislike for the abusive Egyptian police. Was I wrong?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way.  Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. 2. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way.  Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction.

What Is Earned Media? [FAQs]

Hubspot

These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. To make sure you''re caught up on this "Web 2.0" What Is Earned Media? How Effective Is It?

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5 Brands with Highly Successful Snapchat Marketing Strategies

Content Standard

With three hundred and twenty thousand subscribers on Youtube, one hundred thousand followers on Twitter, and one hundred and ninety-four thousand followers on Instagram, beauty blogger “ MissMeghanMakeup ” helped Wet Seal target its core demographic as it handed over its Snapchat account to her. While you may feel spooked by the dancing ghost, there’s no need to panic.

Is Earned Media Becoming "Hacked" Media?

Hubspot

Certainly, there have been enhancements to all of the channels on which brands maintain a presence, but the fundamentals of owned media have been relatively stable. Perhaps because of its reliance on highly disrupted industries like print and broadcast news, earned media is arguably the most fluid of the three classes. Significant Changes to Earned Media. Earned media is different.

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29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

16) Not Encouraging Feedback – Close-Ended Posts: Business bloggers have a devilishly hard time getting readers to comment. 18) No Follow-up in Other Channels: Comments, tweets, and updates isn’t the whole ballgame. Email is still an essential communication channel for businesses.  . By Stanford Smith, Contributing {grow} Columnist. However, there is a different answer.

The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel

Hinge Marketing

Mitch has shared the podium with presidents and CEOs, is a subject matter expert for the world’s most important finance publications, a columnist for several major media outlets, the author of two successful books, a blogger, podcaster, entrepreneur, public speaker and president of Twist Image – one of North America’s largest independent digital marketing agencies.

12 Experts Explain the Significance of the New Front Office

Marketing Action

To get a more objective perspective, Paige Musto (our communications director) decided to take this question to the street and ask industry experts, analysts, bloggers, and influencers to weigh in with their respective points of view. In my recent report on SMM solutions for VB Insight, I found that most big brands (close to 80%) use social media to broadcast, not engage. David Raab.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

For one, you may not be clear on the value or immediate impact of social media relative to other marketing channels. You You need to monitor your social media channels for complaints and immediately attend to these. And “A big part of our growth will come from new product development and expanding distribution channels, and this takes a lot of dedicated focus. At Blogger.

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

They''re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. Instead of broadcasting Iceland’s virtues on a website with generic pictures, Takk Takk went on a mission to befriend people via social media. Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. The results paid off.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company,  product or service. These results, along with the fact that “many B2B marketers treat social media like an outbound communications channel, and our research highlights the consequences of this choice.

Twitter for B2B Marketing

MI6 Marketing Agency

Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Should follow customers, analysts, partners, potential customers, media and bloggers in industry targeting. People can hear the company’s voice through other channels. The #usguys has a ratio – 20%broadcast – 60% listening – 20% dialogue – these are to be amped up/down as needed. start convo in the right channel, be helpful. People.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public?  Gone are the days when we relied on news media gatekeepers to divvy up a scant number of news items from those feeds for publication or broadcast.  What do you think? Related articles. blogs.wsj.com).

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. Social media, on the other hand, can be a direct channel for customers to express what they really want.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. Social media, on the other hand, can be a direct channel for customers to express what they really want.

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Social media takes your marketing event to the next level

Integrated B2B

Serve these people by broadcasting event highlights on your Voice of Industry channels. 2.       For further reach you can ally yourself with industry VIP’s or influential bloggers by giving them privileged access and behind the scenes info. If you have set up the most important channels for communication you have also set yourself up for success. How are your experiences with augmenting events with social media or other channels? But there’s a catch. Here are a few pointers on what you can do and how…. Consider these numbers.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

You should also probably look at the following tools to help you get your content out by packaging it and/or broadcasting it. Twingly – Creates automatic news channel on topic you specify and makes it easy to share on social media. Evri – Social curation of news that allows you to create channels. The Sun: how not to win friends or influence bloggers. Aggregation.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. Adam L.

5 Points For Better Blogging

Marketing Action

In the old days, a lot of marketing was just broadcasting your message out to everyone. If you ask them to pay attention to your messages (in any channel), you have to make it worth their while. For additional authors, look for people inside your company with unique knowledge and the ability to write about it, and/or seek out guest bloggers, or hire freelancers.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl.

What is Webbiquity? How to Be Everywhere Online

Webbiquity

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? If SEO is about getting your website onto page one of Google, WPO is about owning that page. Digg this!

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Consumer Product Goods. •  Matt Ceniceros – Director, Global Media Relations at Applied Materials. •  Philippe Borremans – Chief Social Media Officer at Van Marcke Group. •  Jordan Williams – Manager of Digital Engagement at REI. •  Bonin Bough – Global Director of Digital and Social Media at PepsiCo. •  Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. •  Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. •  Jim Deitzel Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. These men are indeed using Twitter to rewire and reorient the Web.  But, by no means, is this list complete.

Should Social Media Marketers Worry About Privacy?

WindMill Networking

recently mentioned the word privacy to a social media business colleague while researching the topic of this post.  My friend Rachel Strella, who caters to the small business market, responded with a shrug.  I wasn’t surprised.  As participation in social channels becomes the status quo for our connected, engaged generation, are standard notions of privacy still applicable, or even relevant? 

Social media and thought leadership: The virtuous circle for B2B marketing

Reputation to Revenue

All too often, at least in my experience in the tech sector, marketers investing in thought leadership view social media primarily as a channel for disseminating content.  In fact, isn't this just a more refined version of the same old one-way broadcast mentality? This all seems fine, but I think it's far too limited a view. Make sense? What do you think?