These superheroes come in the form of bloggers who are deep experts in your product and service offerings or news outlets that report on your industry. More and more the focus around communications centers on content. While the platforms for communicating to our stakeholders remain important, having the right content to talk with customers and tell our stories remains one of the main topics of most industry journals. Content members assemble! started reading Chief Content Officer when it first was published as the growth in online discussions started to rapidly rise. How do you mine it? MORE >>

You are looking for something more specific: someone with expertise in one or more critical areas such as online crisis management, community building, blogger relations, search engine optimization and lead generation, community relations, etc. A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space.  If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. After all, they have Ashton Kutcher. We have engineers, analysts and ROI models. MORE >>

I’m working with my colleague and friend Melissa Berggren to take the MN Blogger Conference event and build that out a bit with additional events in 2011. With a new year comes new priorities and objectives. Each of us at B2B Voices decided to share with you what we’re working on for 2011, and hopefully in December we can all say we’ve achieved our goals. Share with us in the comments what you hope to accomplish as well. Allan Schoenberg. While I will still be managing our presence in the social media landscape , we obviously are looking to expand in that area overseas as well. MORE >>

Well we are through the morning keynote by Lee Odden and the first breakout session at the Minnesota Blogger Conference at Allina Commons in Minneapolis. Live from Minnesota Blogger Conference is a post from: B2B Voices. Not surprisingly, Arik Hanson and his colleagues have put on a really nice event here. My mission has been to find out what we can do here to make our b2b blogs better. So far, I have in fact picked up some great ideas along with some things to maybe experiment with. So 3 things to start: 1. Which leads to … 2. You can always add another blog. MORE >>

Saturday is the 2 nd Annual Minnesota Blogger Conference in Minneapolis. We’re not famous mom bloggers landing fun opportunities with Wal-Mart. Mission Impossible: B2B Blogger Goes Rogue is a post from: B2B Voices. happened to be looking on Twitter when a batch of tickets was release and decided to take the plunge and nab one. Folks, I’m going to be the ugly duckling at this gig. You’re all B2B marketing people, so you know what I’m talking about, right? What we do is often not pretty, almost never glorious.  But so what? Plus, I'm on a mission! Stay tuned. MORE >>