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APRIL 29, 2011 Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications
Like Ragan, they too are using the content curation model of mixing original content with aggregated content from bloggers, traditional media and other online sources. have been fortunate enough to get to know Mark Ragan more closely during the past few years. Mark, as you may know, is CEO of Lawrence Ragan Communications and one of the leading figures in the public relations industry.
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AUGUST 3, 2011 Quotes That Inspire Me and Why
Whether you’re presenting internally to product managers about using social media or pitching your latest announcement to reporters and bloggers, they all want information. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Sometimes inspiration can come simply from a quote. — Henry David Thoreau.
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DECEMBER 6, 2011 How are you measuring influence?
In the case of social media this could be to increase the number of positive conversations (or decrease the negative) and build relationships with the people online whose opinions matter most (customers, bloggers, journalists); understand the metrics you will want to use; and, finally, analyze the content and then repeat. and I’ve also written about the Social Business Index.
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MAY 10, 2011 Has Social Media in Financial Services Arrived?
CNNMoney will begin pulling content from StockTwits’ network of 55 independent bloggers, Lindzon told Wired.com by phone. It’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. There is clearly no doubt that social media has made its mark with consumer brands and in breaking news. But who is lagging and why?
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SEPTEMBER 10, 2011 Julio Ojeda-Zapata Talks Tech at MN Blogger Conference
few from, as he says, “completely crap to awesome, (admitted overstatement for effect): * Blogger: Not optimized for iPad. Blogger+ starts to get more interesting. Blogsy Is a favorite, supporting WordPress, Blogger, and Posterous. Julio Ojeda-Zapata Talks Tech at MN Blogger Conference is a post from: B2B Voices. Tumblr: not optimized for iPad. Easy but limited.
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B2B VOICES Who are Your Content Superheroes?
| TUESDAY, FEBRUARY 12, 2013
These superheroes come in the form of bloggers
who are deep experts in your product and service offerings or news outlets that report on your industry. More and more the focus around communications centers on content. While the platforms for communicating to our stakeholders remain important, having the right content to talk with customers and tell our stories remains one of the main topics of most industry journals. Content members assemble! started reading Chief Content Officer when it first was published as the growth in online discussions started to rapidly rise. How do you mine it? MORE >>
B2B VOICES There’s No Such Thing as B2B Social Media
| FRIDAY, JULY 23, 2010
You are looking for something more specific: someone with expertise in one or more critical areas such as online crisis management, community building, blogger
relations, search engine optimization and lead generation, community relations, etc. A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space. If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. After all, they have Ashton Kutcher. We have engineers, analysts and ROI models. MORE >>
B2B VOICES What’s on tap for the B2B Voices team in 2011?
| TUESDAY, JANUARY 25, 2011
I’m working with my colleague and friend Melissa Berggren to take the MN Blogger
Conference event and build that out a bit with additional events in 2011. With a new year comes new priorities and objectives. Each of us at B2B Voices decided to share with you what we’re working on for 2011, and hopefully in December we can all say we’ve achieved our goals. Share with us in the comments what you hope to accomplish as well. Allan Schoenberg. While I will still be managing our presence in the social media landscape , we obviously are looking to expand in that area overseas as well. MORE >>
B2B VOICES Live from Minnesota Blogger Conference
| SATURDAY, SEPTEMBER 10, 2011
Well we are through the morning keynote by Lee Odden and the first breakout session at the Minnesota Blogger
Conference at Allina Commons in Minneapolis. Live from Minnesota Blogger
Conference is a post from: B2B Voices. Not surprisingly, Arik Hanson and his colleagues have put on a really nice event here. My mission has been to find out what we can do here to make our b2b blogs better. So far, I have in fact picked up some great ideas along with some things to maybe experiment with. So 3 things to start: 1. Which leads to … 2. You can always add another blog. MORE >>
B2B VOICES Mission Impossible: B2B Blogger Goes Rogue
| WEDNESDAY, SEPTEMBER 7, 2011
Saturday is the 2 nd Annual Minnesota Blogger
Conference in Minneapolis. We’re not famous mom bloggers
landing fun opportunities with Wal-Mart. Mission Impossible: B2B Blogger
Goes Rogue is a post from: B2B Voices. happened to be looking on Twitter when a batch of tickets was release and decided to take the plunge and nab one. Folks, I’m going to be the ugly duckling at this gig. You’re all B2B marketing people, so you know what I’m talking about, right? What we do is often not pretty, almost never glorious. But so what? Plus, I'm on a mission! Stay tuned. MORE >>
- Almost Live from SocialTech 2010 B2B VOICES | MONDAY, OCTOBER 25, 2010
- Looking for the Method Behind Your Competitors’ Madness B2B VOICES | MONDAY, APRIL 5, 2010
- We’re All Publishers Now B2B VOICES | MONDAY, OCTOBER 4, 2010
- In Search of Great ‘Future of Work’ Stories B2B VOICES | WEDNESDAY, APRIL 18, 2012
- Do You Believe? B2B VOICES | FRIDAY, DECEMBER 17, 2010
- Spotlight on Healthcare from HIMSS 2011 B2B VOICES | MONDAY, FEBRUARY 28, 2011
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