B2B Marketing Traction

DECEMBER 17, 2013

Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

JANUARY 15, 2013

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

FEBRUARY 17, 2015

Is it time to update your website in WordPress? WordPress website updates are easy, right? Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MARCH 21, 2013

How could something as innocent-looking as a penguin almost ruin your website? If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. Rest assured that all is not lost.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! Note: some of these stats are from the Earnest blog.). 96% of journalists use corporate websites when conducting online research.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

AUGUST 24, 2012

Stay tuned, everyone, I will be blogging a lot more in months to come about SEO. It’s shocking what some SEO companies charge, especially for services that are obsolete with new changes in web and online marketing technology.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The first step was to clean up and optimize the website. Implementing a multiple-author blog is like herding cats. Some people had written blog posts and were familiar with social media. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 30, 2015

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress templates or plugins can result in a bad website. WordPress is an open source technology.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your website files and database on a regular basis , especially if you continually add content. Laginappe Marketing’s page on how to back up your website.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) articles posted on the website, 4.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy. sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose!

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. An example is a client of mine that wanted a new website. They ended up paying too much money for each of the website “parts,” because there was no project plan. We know what to do!

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Blogs and content with no attribution to anyone or anything really make me wonder. You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter!

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

OCTOBER 26, 2012

I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Let me be really clear – this is not a photo of my kitchen sink!

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JANUARY 20, 2012

Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. Google loves that.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

AUGUST 29, 2012

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. Google doesn’t pay much attention, According to Danny Sullivan’s blog post on SearchEngineLand.com, Bing uses it not for positive search engine ranking but for spotting spammers.

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

JANUARY 19, 2015

Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Get into a routine of writing for your website more frequently. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

OCTOBER 16, 2012

5 or more comments per blog post? Traffic to your website from social media sites? Take business blogs, for example. Blogs take time, inspiration and writing skills. Measurable. How will you measure each activity? 150 followers on Facebook? 100 followers of your LinkedIn Company Page? 500 Twitter followers? Attainable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. Contact me via our website contact form or call me at 818-347-4248. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

DECEMBER 7, 2012

You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. In researching this blog post, I came across some interesting information. I get QR codes in real estate or retail.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Register your website and blog with directories. When will you see results from social media and SEO? It takes time. At least three posts per month. Keep adding content.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MARCH 25, 2013

A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100