Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

ClearVoice

NOVEMBER 4, 2022

What would you do if you had to start all over in your business today? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. Prepare to get immersed in a good way.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. Connecting with your customers digitally means building trust and establishing a loyal relationship.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Seven Essential Digital Marketing Tips for Your Business in 2021. Guest post by Atreyee Chowdhury. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business. Image credit: Helena Lopes on Unsplash.

Organization 303

Organization B2B B2B Sales Training 303

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Trade Press Services Newsletter

FEBRUARY 1, 2024

Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape? Get back to basics. Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Webbiquity

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Not only that but the pinned images take you to the other places online to use a recipe, read a longer version of the image’s post, or to make a purchase.

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. It’s not a sales pitch.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Here are several of the best deals this season, across SEO, video editing, and other task areas. The Deal: Get 70% off entry-level and small business accounting solutions for three months.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

SocialPilot

JANUARY 21, 2024

Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. You deliver the lead magnet.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Buffer

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

ConvertKit

JULY 7, 2021

Eventually, though, her family settled into a small town in Virginia—and stayed there. While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Behind her are two suitcases—one to check, one to carry. Why engineering, I ask? “My

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

seo.co

APRIL 6, 2021

The thing to understand for marketers and business people alike is that the market has shifted towards content and away from traditional advertising. Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

BenchmarkONE

MAY 12, 2020

To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. A great blog will help break down the basics — both old and new — so that you can stay on top of the game and excel in your marketing strategy , even when it seems like there’s always so much to learn. Content Marketing Institute (CMI).

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. The short answer: You improve your search visibility, trust, and ranking.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. These testimonials should be posted on your website and used in social media campaigns as well. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic.

Ethics 101

Ethics Opinions Case Studies Tips 101

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SocialPilot

JANUARY 31, 2024

Industry niches that used to stick to their same old marketing schemes are not experimenting. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. Imagine the profit you can generate by combining these two different segments of businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Taking SERP positions and defending them takes much more effort than it used to. Sometimes, readers show up. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. With some minor changes in the prompts, you can use them to get your desired output. Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business.

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. But one of the best ways to use a popup is to grow your blog’s newsletter subscribers.

Blogger 72

Blogger Work Management Marketing Management Template 72

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Small Business Trends.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. Here’s how we’ll use ‘em in 2022. Image courtesy of Apple.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Wondering how to promote your website for free? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. How To Use Content Marketing for Your Local Business. We created this piece to give owners of small and medium-sized local businesses advice on how to use content as a promotional tool.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. However, businesses need to know what to do with it. Simply put, it’s a very effective way to build consumer confidence.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96