Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

AUGUST 12, 2020

What are the Promotions and Marketing Features Available? That’s why it’s essential to evaluate how the host will allow you to market your podcasts. If tags are missing in some of your data, the host will automatically add your title, author, and ID3 tags. If it has all this, you are good to go.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Heinz Marketing

OCTOBER 20, 2022

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. This means making sure they have content to support all stages of the funnel and various topics of interest, and being able to reach them via the methods and channels where they’re most active. The company blog and any other content pages.

Analysis 120

Analysis Top of Funnel Content Demand Generation Agencies 120

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Blog Title (title tag, H1 tag.)

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Read more on How Empathy Will Grow Your Sales and Marketing Pipeline.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? There are multiple stages to this journey that can be envisioned as a funnel: Stage 1: A lead is curious. This is the top of your funnel and is the widest part. This is the middle of your funnel.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. Blog titles: Use long-tail keywords to develop blog topics.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Even in B2B marketing, people buy from people. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Liveintent

FEBRUARY 8, 2022

What can marketers do to encourage purchases amongst those who’ve expressed interest? Dynamic Audiences work hand-in-hand with LiveConnect tags. You can then use Dynamic Audiences to create people-based segments for retargeting or suppression based on these insights and events to drive full-funnel results.

Practices 71

Practices Top of Funnel Advertising Funnels Best Practices 71

Scoop.it

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. It’s also complete with ALT text and ARIA tags for users with screen readers.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Liveintent

DECEMBER 2, 2021

What can marketers do to encourage purchases amongst those who’ve expressed interest? Dynamic Audiences work hand-in-hand with LiveConnect tags. You can then use Dynamic Audiences to create people-based segments for retargeting or suppression based on these insights and events to drive full-funnel results.

Top of Funnel 71

Top of Funnel Work Management Advertising Funnels Marketing Management 71

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Planning 96

Planning Top of Funnel Allocation Brand Identity 96

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

PathFactory

AUGUST 15, 2022

Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. When I used to work in content marketing , I always found content tagging to be a tricky thing.

Tagging 52

Tagging Top of Funnel Content Work Management 52

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Keyword strategies are what fuel PPC marketing. Avoid keyword stuffing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Liveintent

SEPTEMBER 8, 2022

With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. This is a perfect way to grow your first-party data with solutions like LiveIntent’s LiveConnect tag. The post Native Curated Packages: Driving relevance and engagement for advertisers appeared first on LiveIntent Blog.

Curation 118

Curation Relevance Advertisements Advertising 118

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. Savvy marketers know that effective advertising requires reach and frequency. And as a marketer, you already know that email is a powerful channel for forging one-to-one connections with consumers.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech

MARCH 2, 2022

Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? The reality?

Top of Funnel 114

Top of Funnel Activities Intent Signal Advertising Channels 114

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Tags: seo and ppc, paid advertising, google ads Blog Category: Other

SERP 128

SERP PPC Top of Funnel SEO 128

Exo B2B

NOVEMBER 8, 2018

Creating content is a crucial aspect of any digital marketing strategy. A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. Even worse, some blogs were launched “at random”, without real planning. This is where a marketing study will make all the difference.

Tips 45

Tips Marketing Proposals Case Studies SEM 45

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. 5 Free Marketing Templates to Save Hours of Work.

Template 62

Template Resources Planning Top of Funnel 62

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. These tags are crucial for web accessibility. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. This HTML code tag gives your webpage a title.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Liveintent

OCTOBER 5, 2021

billion active internet users worldwide — and more sophisticated data for identifying web users than ever before — there is no excuse not to have a full marketing funnel in 2021. Of course, it’s important to consider those who are somewhere outside or parallel to the traditional funnel, like those lapsed or disengaged customers.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

ConvertKit

FEBRUARY 9, 2021

Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” I think marketers have been able to keep doing their jobs remotely and digitally.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

MAY 20, 2022

Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. How Can Retargeting Marketing Grow Your Business. Paste the base code in the header section, just before the closing </head> tag. Copy the base code.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92