Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Marketing Insider Group

JANUARY 4, 2021

The great thing about marketing is that you can test out new approaches before you launch a campaign. There are technical aspects, including URL formatting, meta descriptions, and alt tags. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Focus on Organic SEO. Image: DMA.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Other metrics need to be measured every month.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Marketing Insider Group

AUGUST 28, 2023

The Keyword Game In the grand scheme of an effective SEO campaign, keywords are pivotal players. This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. In fact, businesses with blogs receive 97% more backlinks to their website.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

AUGUST 25, 2020

We’ll Answer that question in today’s blog post. Think about it: if marketing starts working on a campaign that generates poor quality leads, it’s back to the drawing board. Take the time to label or tag these notes so you’re able to search for them on the go. How to Measure Marketing Productivity.

Product 221

Product Work Management Marketing Management Planning 221

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Liveintent

APRIL 12, 2023

But when it comes to measuring the true success of a campaign, conversions provide the hard proof: sign-ups, downloads, trials, and purchases. So, naturally, it’s easy to get excited about measuring conversions. You might target inactive customers with re-engagement campaigns, for example.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Oktopost

DECEMBER 19, 2023

Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Martech

JANUARY 9, 2024

However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Scoop.it

MARCH 7, 2024

You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The campaigns with the highest return on investment (ROI). What is data attribution?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started! What are UTM Parameters?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation. Field Events.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

The power is that you can learn quickly, sometimes within just a few minutes when testing a new campaign or SKU in your eCommerce store. The process is based on measuring and comparing the performance of one version versus another. Preparing to measure. Preparing to Measure. Measuring ROI. Tags and Tools.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Pam Didner

SEPTEMBER 13, 2022

But, unfortunately, it’s tough to measure the value of furniture on its own. It’s hard to measure the value of content in the absence of context. Take a look at this blog post in a Google Doc. Here are two approaches you can use to measure the link between content and new leads. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. In short, your CRM.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Title Tag: This should include your keyword and a shortened title of your page. Meta Description: This tells search engines what your page is about.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Liveintent

JANUARY 27, 2021

They can be great tools for evaluating campaign performance in today’s data-driven world, but they can also be tricky. KPIs can’t give you the right answers if you don’t properly align them to a strategy, and can be downright deceiving if you discount disappointing metrics without considering a campaign’s big picture.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.)

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

seo.co

APRIL 29, 2022

We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. Interior pages like your Product page, Contact page, and all your blog posts are going to rank easier than homepages. Keywords in the HTML Tag. Keywords in Body Tag. Is Inner Page.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Litmus

NOVEMBER 16, 2021

In this blog, I’ll answer the following questions: How can email inform your marketing strategy? As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. This can help you understand how engaged your audience is with different types of campaigns. Top email clients.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. The only way to make sure that you’re achieving the best results from your campaigns is by tracking the right social media metrics—outside of the “ vanity metrics ” like follower count and likes.

Social Media 134

Social Media ROI Social Marketing Media 134

Only B2B

OCTOBER 18, 2023

This blog explores the art and science of Syndicating Video Content, delving into strategies that not only maximize engagement but also drive meaningful interactions in the digital era. Moreover, 95% of consumers retain information through video content, making it a highly effective medium for conveying messages and driving engagement.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

An SEO campaign starts by building a list of target keywords and analyzing them for user intent. Once you’ve determined your target accounts and have personalized content to engage them, it’s time to determine the optimal channels for your campaigns. SEO Helps Execute Targeted ABM Campaigns. SEO is Always an Optimal Channel.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

ConvertKit

AUGUST 3, 2021

And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. It’s important for senders to determine what action they want subscribers to take, and to use that as their key measure of success with their email marketing. It is easy.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Sprout Social

SEPTEMBER 30, 2020

Measure, learn and optimize to drive more impact. In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. Or perhaps you want to know if a video employee testimonial drives more engagement than a blog post.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog? ” “But how is that not a blog?” The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Hubspot

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. Building UTM codes that track your campaigns' success is the best way to prove it. Building UTM codes that track your campaigns' success is the best way to prove it. Measuring the impact of your work can be tricky without the right tools.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. ROI can be easily measured.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. The purpose of an email campaign checklist is simple: to help marketers avoid common mistakes. How will you measure success?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101