KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” What Are SERP features? What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. In this blog post, we'll cover the following: What is a digital product? In the section below, we highlight the top benefits.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, it also impacts our professional lives as well—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you! 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Here’s the story behind eCapital Advisors from partner Matt Frederick. ? The Services. But the challenge today is very different from even the fairly recent past. ZB of data worldwide. Check it out at Shindig.com.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, it also impacts our professional lives as well—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hinge Marketing

MAY 22, 2015

And it can often be a challenge to stay on top of what’s happening in professional services marketing marketing. To help, we put together a list of some of our top posts this year to help guide professional services firms through marketing questions and challenges.

Work Management 48

Work Management Marketing Management Service Advertising Agencies 48

Rev

AUGUST 2, 2023

However, it is essential to a successful sales strategy as it helps you identify potential customers who are likely to be interested in the product or service you offer. With the rise of digital marketing, it has also become easier than ever for companies to target their audiences with precision and accuracy. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

EveryoneSocial

NOVEMBER 9, 2020

Finding top talent and attracting the best workers for open job positions can be a common challenge many organizations still face today. That’s where recruitment marketing comes in. . Recruitment Marketing Benefits. Recruitment marketing includes various communications that your company will utilize to engage potential hires.

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. The ability for businesses to interact with customers in real time and provide personalized recommendations and support is another advantage of social commerce.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Scoop.it

DECEMBER 9, 2021

Because no matter how excellent your professional experience is, if your profile doesn’t appear on a recruiter’s search results or a CEO’s newsfeed, then it’s as good as gone. By the time we’re done, you will have leveled up your chances of acquiring high-paying clients and wider professional networks. Here’s how you do it: 1.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Huptech Web

JANUARY 13, 2023

By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Each has its own unique advantages and can be used to achieve different goals. Table Of Contents. Introduction. Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Here’s a list of over 60 , and finding others is easy.

Social Media 52

Social Media Work Management Marketing Management Class 52

Hinge Marketing

DECEMBER 22, 2014

In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. 10 New Rules of Marketing Professional Services The world of professional services marketing has undergone a transformation.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hinge Marketing

NOVEMBER 21, 2016

Like it or not, accounting marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere. And firms that understand the forces shaping the future of the professional services marketplace will have an advantage.

Trends 48

Trends Buyer Personas Marketing & Strategy Trust Marketing 48

Hubspot

APRIL 13, 2021

While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Is your current marketing plan working? With early bird registration, you'll be able to gauge your audience's interest and your marketing tactics. Participate in content marketing.

Promotion 99

Promotion Banners Landing Pages Social Media 99

flux.la

AUGUST 11, 2020

Nowadays, it’s common for relationships to start, bloom, and end online without ever meeting face to face. Nowadays, it’s common for relationships to start, bloom, and end online without ever meeting face to face. Before we jump in, here’s a video discussing the most popular apps and sites: Successful Marketing.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Hinge Marketing

DECEMBER 7, 2017

If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around a struggling business. Benefits of High-Growth Marketing.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Remember when eBay was the online auctions king?

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hinge Marketing

FEBRUARY 9, 2017

Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. But your ability to quantify the return on marketing investment was severely limited. Marketing is more quantifiable than ever. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Biznology

SEPTEMBER 7, 2016

I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. If your online presence is empty or outdated, you’re missing an opportunity. Where’s Judy’s story?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Optinmonster

MARCH 26, 2020

Some of the world’s top brands using popups get more leads and sales. In this post, we’ll share 40 top brands that are using popups to increase their conversions. And why are these top brands using popups on their sites? Are you thinking about adding popups to your site, but not sure whether it will really work?

Brand Identity 95

Brand Identity Branding Amazon Ad Exchange 95

Hinge Marketing

SEPTEMBER 7, 2015

If you are an industry veteran, you probably already know the value of having a strong professional services brand. Who wouldn’t want these advantages? Think of your professional services brand as the product of your reputation and your visibility. Develop a must-read industry blog.

Budget Programs 48

Budget Programs Tools Brand Identity Branding 48

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Why is it trending? Showcase expertise.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Hinge Marketing

APRIL 6, 2016

It is time to discuss social media for accountants and other financial services providers. Let’s start by understanding what we fear—social media—then learn how to master it to our advantage. It is about attending a local chamber of commerce function or a conference for a professional association.

Social Media 48

Social Media Media Peer-to-peer Ideal Customer Profiles 48

Hinge Marketing

JUNE 16, 2016

Our 2016 High-Growth Study uncovered practical lessons on how to grow a business in the professional services arena. Hinge’s goal is to understand what these high-growth companies do differently and share that insight with other professional services firms. They simply have more advantages that set their practice apart.

Research 48

Research Peer-to-peer Business Differentiation 48

Sprout Social

JUNE 20, 2016

It allows you to measure your impact to see if your online campaigns are having the effect you desire. Personal branding is a marketing practice to build a brand around your career and personal name. To be in business today, our most important job is to be head marketer for the brand called You. What Is Personal Branding?

Social Media 83

Social Media Personalization Brand Identity Branding 83

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Keep reading for our top tips to heighten your event’s performance and appeal.

Work Management 52

Work Management Product Marketing Management Act-On 52

Hinge Marketing

JULY 11, 2016

You often hear that professional services are “all about the people.” And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a services organization. 10 Elements of an Effective Talent Acquisition Strategy.

Acquisitions 48

Acquisitions Service Effectiveness Marketing & Strategy 48

Hinge Marketing

APRIL 11, 2016

We develop websites every day for some of the most sophisticated professional services firms in the world. It featured a mobile friendly, responsive design, a new blog, and several updated sections. More importantly it had been the hub of a very robust online presence. So, the answer should have been easy, right?

Spending 49

Spending Marketing Websites B2B Work Management 49

Hinge Marketing

DECEMBER 1, 2014

How can professional services firms raise their reputation and visibility in the marketplace? In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Defining Marketing Techniques.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Hinge Marketing

JUNE 10, 2015

Among professional services firms, there’s long been a tendency to value professional staff—the industry and technical experts—above marketing staff. And among their ranks are the top experts—recognized for their superior expertise and ability to communicate. Do You Have a Marketing Problem?

Planning 48

Planning Work Management Marketing Management Advertising Agencies 48