Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. Written by Michael MacMillan, Principal Consultant at Parse.ly

Marketing AI 52

Marketing AI SME Tools Content 52

Marketing Insider Group

MAY 18, 2020

You don’t need to search for something that is completely original or never been said before. This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. Here’s an example of my attempt at finding time to guest blog at G2 and CMI.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Contently

MARCH 16, 2023

Building Efficient Workflows Workflows are at the core of meeting your content strategy goals, whether that be driving traffic from organic search, generating revenue, or anything in between. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

Efficiency 136

Efficiency Design SME Budget Programs 136

KoMarketing Associates

FEBRUARY 6, 2018

While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. SME Interviews. Blogs and third-party publications which are often critical for link building outreach as well.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

KoMarketing Associates

MAY 26, 2015

I wanted to share a process for one of my favorite solutions, which is interviewing Subject Matter Experts (SMEs). I like this solution because one thirty minute discussion can produce enough content for 3 to 5 blog posts. SMEs can be part of a few different departments depending on the organization’s structure.

SME 120

SME B2B Marketing Planning Content Marketing 120

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. With its Focus function, you can tell Perplexity to search across the entire internet or in specific areas only. Here’s what Perplexity gives me when I search for “b2b content marketing strategy” research papers.

Marketing AI 78

Marketing AI Research Tactics SME 78

Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

SME 60

SME SEO Search Marketing Optimization 60

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Writing for search engines. Copywriting Help for SMEs. Does your company expect SMEs to do sales writing?

SME 120

SME Copywriting Work Management Paid Search Agency 120

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. During the lockdown period, you can start and run search-optimized campaigns anytime without detailed planning.

SEO 287

SEO Lead Ranking Lead Scoring Paid Search Agency 287

Marketing Insider Group

JULY 14, 2020

Consistent organic search traffic continues to grow. I began to simply perform searches on the kinds of products SAP sold. For organic search rankings, SAP was losing here. The content there became what users found on organic search. How often should you blog? Every week, they publish two customer-focused articles.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Content4Demand

NOVEMBER 6, 2018

Do you how many blogs are written every day worldwide? Did you know there is a real-time blog meter ? Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. Blogs are popular. And 74% share blog posts with their coworkers. It’s 10 a.m.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Animalz blog

OCTOBER 11, 2022

We embraced Parabol’s culture of experimentation to discover an approach we call content journalism : a mix of content marketing and brand journalism that catapulted Parabol’s blog to more than 150k monthly visits. How to Practice Content Journalism: 4 Tips The Parabol blog has attracted more than 1.2 The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. Tone of voice, search engine optimization (SEO), buyer personas and the buyer journey are just some of the considerations when copywriters write. Essentially, a copywriter is a content writer.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

The Marketing Blender

JULY 13, 2022

Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. Create an email script to reach out to podcasters, bloggers, and publications in your industry asking if they would like to feature one of your experts as a guest speaker or if they would be open to a guest blog post/article.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Existing search results might show a topic just needs a 101 article. Search Results Might Signal if a Story Is Worth Telling. Well, for one, stories are hard work.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content Standard

OCTOBER 8, 2020

Back in March, we saw this consumer cynicism in action: A rising number of coronavirus searches included specific terms like “CDC” and “WHO”—a sign that people wanted to bypass the media barrage and get straight to sources they considered trustworthy.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic.

SEO 85

SEO Top of Funnel SERP Content 85

ClearVoice

DECEMBER 21, 2018

Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. You’re looking for someone with the title blog manager, managing editor, content strategist, or someone in marketing. If you don’t know this ahead of time, you’ll have to do a little research.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

nDash

AUGUST 6, 2020

They want to generate organic search traffic and bring in visitors from social media. A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. Say you agree to the price of $500 for a blog post.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. Read more: How to write copy for users and search engines.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Scoop.it

AUGUST 3, 2021

So, how can content curation be best used to boost SME marketing? Last but certainly not least, it’s vital to remember that curating content can offer great opportunities for search engines to drive the target audience to your social media pages with relative ease compared to creating new content. Continually Work on Your SEO.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. If you’re a regular reader of this blog, then you know that’s flat out wrong. But it won’t take much of a search to find just as many examples of poorly designed elearning built the non-rapid way. In fact, they now train their subject matter experts (SME) to use the tools.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Savanta

MAY 18, 2011

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. First, prioritise two digital channels – search and email. Take blogs. An overview.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Televerde

MAY 24, 2018

This content needs to include personal content that humanizes a social seller’s online personality, industry content that builds their SME status in their industry, and branded content that drives prospects and clients to the company website and content. For more information on this, check out this blog. It’s not just about engagement.

Social Media 40

Social Media Social Marketing Media SME 40

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. To get your content out, it’s imperative that your content is discoverable via search marketing and social media.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

APRIL 23, 2012

From One Engineer to Another® blogs from Indium Corporation. is the driving force behind this effort where 14 in-house engineers write 73 different blogs. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Moz

FEBRUARY 22, 2021

So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

NOVEMBER 5, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Jonathan Kantor. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

DiscoverOrg

DECEMBER 26, 2018

Here are our most popular blogs of 2018. Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. In this blog, our sales development rep with the 60% response rate (!!) This popular blog was written by our SVP of Data & Research and SME Derek Smith.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Pam Didner

JULY 15, 2022

Over the past several years, the topic of getting Subject Matter Experts (SMEs) to engage with content creation has faded a bit. It takes time and effort for SMEs to create content; for starters, they are very busy, so it’s challenging to get them to commit to helping with marketing in addition to doing their regular jobs.

SME 87

SME Content Marketing Planning Paid Search Agency 87

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Stelzner on Vimeo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Unless you happen to catch lightning in a bottle (#4), the incremental page views stemming from people linking to these posts or finding them on search engines adds up.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!).

Social Media 100

Social Media Communities Wiki Work Management 100