article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice.

article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 100
article thumbnail

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100
article thumbnail

Making Sense of Marketing Acronyms: Part 3

Bluetext

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. SMB (Small and Medium-Sized Businesses) These are the cool, up-and-coming businesses that are killing it with fewer than 500 employees.

article thumbnail

How to start your B2B e-commerce project: 10-step guide

Sana Commerce

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. We also offer lots of online resources such as blog posts , white papers , factsheets and our customers’ e-commerce stories to inspire your own. Download it here.

article thumbnail

Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. You can plan an SEO strategy where you publish informative blog posts and keep your site updated. Conclusion.

SEO 287