Biznology

FEBRUARY 26, 2021

The first 3 articles and the entire suite of blog posts are all worth your time and consideration. ” Write Down Your Team’s Unwritten Rules. “Are your employees aware of your company’s or team’s unwritten rules ?… ” Blog Posts. As always, happy reading and listening! Persuading the Unpersuadable.

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Rules Peer-to-peer Curation Privacy 104

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

ClearVoice

SEPTEMBER 22, 2023

You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar. Create videos, blog posts, and social media posts tailored to your audience groups’ pain points and needs while optimizing them for the specific platform you share them on.

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Rules Storytelling Content Distribution 91

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

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Guidelines Paid Search Agency Companies Rules 90

Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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Display Rules Marketing Websites Paid Search Agency 59

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Providing rules and recommendations can help alleviate these concerns. Here’s why. Protects the company.

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Social Media Rules Media Guidelines 116

Top Rank Marketing

OCTOBER 19, 2023

The post The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX appeared first on B2B Marketing Blog - TopRank®.

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Rules B2B Marketing Work Management Customer Satisfaction 113

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

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Top Rank Marketing

JUNE 29, 2023

In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn. Here’s a summary of the five essential rules Mimi shared that can help shape your B2B branding strategy.

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Rules Brand Identity Branding B2B 61

SmartBug Media

APRIL 13, 2020

Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. Transition rules allow you to move people between streams within an engagement program. Vary the cadence.

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Marketo Rules Top of Funnel Advertising Funnels 105

ClearVoice

JUNE 15, 2021

Marketing writing is more than merely cranking out blog posts and website copy. A business’s marketing writing can take many forms, from blog posts and website copy that’s often updated to more detailed articles published in reputable outlets. Ten Rules for Marketing Writing. What Is Marketing Writing?

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Rules Work Management Content Marketing Marketing Management 116

Webbiquity

JANUARY 8, 2019

If you’d like to share your brand content on prominent industry blogs, avoid the sins below. If you’re a marketer who wants to use influencer marketing strategically to reach new buyers and improve digital marketing results, use influencer marketing best practices — not the sketchy, deadly sins of guest blogging outreach below.

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Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

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Practices Effectiveness Case Studies Case Study 206

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

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Lead Ranking Lead Scoring Thought Leadership Allocation 81

Convince & Convert

JANUARY 19, 2016

And even though I was pilloried on my own Facebook page for trying to “make the rules” for social media practitioners, I’m going to do just that right here. These Are the New Social Media Rules for Death and Tragedy. These rules govern scenarios that play out in western cultures, primarily North America.

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Rules Social Media Media Television marketing 162

Bannersnack

NOVEMBER 21, 2022

The post Is ADPPA Changing the Rules for Marketers? appeared first on Creatopy Blog. Beyond the details, GDPR sets several key principles: The ownership principle. The user owns the personal data, and the companies need a clear (and legal) basis for data processing. […].

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Rules Privacy Act-On Paid Search Agency 52

Contently

APRIL 10, 2018

Take the passive-aggressive email subscribe box off your blog. Write your own blog posts. The post 21 Rules for Being a Better Thought Leader appeared first on The Content Strategist. Don’t refer to yourself as a thought leader. Write complete paragraphs (looking at you, LinkedIn poets). Ease up on the allegories.

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Rules Linkedin Marketing Websites Personalization 140

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut.

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PR Rules Viral Marketing Mobile Marketing 144

Scoop.it

AUGUST 2, 2022

Let’s take a look at some of the top rules for planning and writing content on your website. As you start to plan out your content, you can start to strategize the type of content you’ll share on your blog and social media accounts to better suit your audience. How has this changed? Plan Your Content Out Ahead of Time.

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Rules Planning Content Correlation 64

PureB2B

MAY 30, 2022

Six Rules for B2B Customer Experience. Whether it’s a blog, a whitepaper, or a product sheet, there are resources available to help build value with your customers. The post Six Rules for Building Phenomenal B2B Customer Experiences appeared first on DemandScience. Aligning with Sales Initiatives.

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Rules Ad Building B2B Transparency 62

Customer Experience Matrix

JUNE 28, 2015

We're still debating the details – Sangram favors simplicity and my style is more complex* – but here are the official rules for MarTech Jenga** at the moment. Players who have not acquired all the required blocks lose (if this rule is adopted). Equipment: standard set of Jenga blocks, divided into nine groups of six.

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Rules Conference Vendors Internet Marketing 120

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

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Marketing AI Effectiveness B2B Top of Funnel 52

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one. Not Following the Rules Can Get You Cut Off. Twitter has its own rules for some and not for others.

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Social Networks Lock-In Guidelines Network Marketing 350

Hinge Marketing

JUNE 20, 2019

In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. On his blog, Schaefer writes , “In the past, our businesses were built through an accumulation of advertising impressions. Rule #2 – Be Helpful.

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Rules B2B Social Media Advertising Agencies 91

Contently

MARCH 31, 2017

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. Rule 2: Acknowledge your bias. This is the blog of a content marketing technology company. Rule 3: Practice the tenets of good reporting. So how does that impact the way content marketers operate?

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Rules Microsite Advertising Agencies Content Marketing 138

Apollo

SEPTEMBER 25, 2018

Who needs rules? Rules of Engagement are the answer to the all-too-familiar question of sales teams: “am I, rep x, allowed to pursue this account and reach out to this contact?”. Rules of Engagement are absolutely crucial for keeping engagement organized and seamless. Setting Up Rules of Engagement for an SDR Team.

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Rules Buyer Personas Contacts Order 64

BrandMaker Blog

MARCH 9, 2022

Part 2: The New Rules of Marketing Planning Building on the core planning concepts from the first webinar, Is One-and-Done Marketing Planning Dead?, But how do they keep balance that mandate against plans drifting, and stay aligned to strategy? Watch the second webinar in our “Plan Smart. Pivot Fast.”

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Planning Rules Marketing Plans CMO 52

DivvyHQ

MARCH 25, 2020

How important are following strict grammar rules anyway? You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes.

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Rules Content Copywriting Tips 86

RebelMouse

OCTOBER 13, 2022

This article was originally posted on the Chartbeat blog. The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. As readers of the Chartbeat blog well know, pageviews are but one metric to include in a. Using the 80-20 Rule to Evaluate Your Own Content.

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Rules Advertising Mediums Custom Publishing Viral Marketing 52

Hubspot

APRIL 13, 2021

How can you make your blog more profitable? Perhaps you can create WordPress plugins or blog templates, or maybe you can offer social media graphic templates or unique budgeting spreadsheets. Starting a membership site can create a secure, steady stream of revenue for your blog. Set up payments, levels, and rules.

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Template Rules User-Generated Content Communities 98

Adobe Experience Cloud Blog

MARCH 22, 2019

The post Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And they, along with their inboxes, aren’t going anywhere—especially now that you have these three tips to increase engagement.

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Rules Email Marketing Tips Planning 134

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Featuring the “30% juice rule” Ensure your content can be a winner.

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Planning Content Marketing Work Management Top of Funnel 52

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

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Practices Best Practices Lead Scoring Lead Ranking 107

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Have you given up asking your SMEs to write a blog post?

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Kapost

NOVEMBER 11, 2016

Here’s a framework that Kapost developed from studying the production processes of hundreds of successful teams: Rule 1: Agree to an Organization-Wide Goal. Rule 2: Create a Priority System. Rule 3: Reinforce Your Goals. What does your company hope to achieve with content? What are your messaging pillars?

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Rules Planning Paid Search Agency Work Management 113

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

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Rules Content Paid Search Agency Lead Scoring 100

Convince & Convert

MARCH 30, 2015

” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” ” But he also doesn’t blindly subscribe to the best practices and rules that have popped up around content marketing.

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