Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog? Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Search engine visibility. Did you get that? Web traffic.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. And most importantly, how do you improve your website’s rating? These scores fall anywhere between 1 to 100, with higher ratings indicating a higher likelihood of appearing on the SERPs. What’s A Good Domain Rating?

Domain 332

Domain Lead Scoring Lead Ranking SERP 332

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights. Content Authenticity Statement About 70% of this blog post was human generated.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? Let's take a closer look at the following: Is bounce rate important for SEO?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Marketing Insider Group

MARCH 11, 2024

Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Your visitors won’t find your brand if you can’t catch the attention of search engines. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed.

Top of Funnel 267

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 267

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. Hourly Rate Writers.

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Outbrain

MARCH 4, 2020

And when it comes to conversions, the solution is conversion rate optimization. Conversion rate optimization (CRO) – or what gets people to do what you want them to do on your website – is an essential element to deliver better customer journeys. Pros and cons of running paid search campaigns. Paid search CRO best practices.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Table of Contents Why don’t blogs convert? How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Leads/Rates/Bounces.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

Analysis 253

Analysis SEO Lead Scoring Lead Ranking 253

Marketing Insider Group

DECEMBER 18, 2023

Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics.

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Convert

MARCH 8, 2019

Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible.

Conversion Rate 45

Conversion Rate Conversion PPC Webinar Metrics 45

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. Conversion Rate: This is where the rubber meets the road.

Fulfillment 232

Fulfillment Video Marketing Content CTR 232

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Source: Scottscheapflights.com.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts.

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Biznology

AUGUST 8, 2017

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. It’s very groovy!

Google 138

Google SERP FAQ Paid Search Agency 138

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. Display ads of Kay by Katrina products will display on your search page. CONTENT SYNDICATION. MARKET RESEARCH.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

Search Marketing 87

Search Marketing Google Content Marketing Case Studies 87

Contently

JULY 2, 2018

Design and UX impact read time, bounce rate, conversion rate , etc. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog.

Branding 167

Branding Brand Identity Content Advertising Agencies 167

ClearVoice

APRIL 28, 2022

Bring expertise in blogging, SEO, and what kind of content resonates with readers. blogging #contentmarketing Click To Tweet. Is it better to hire a ghostwriter or write blogs yourself? If you have the time and resources to write blogs yourself, that may be the best option. But what should you pay a #ghostwriter?

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

Contently

MAY 11, 2024

A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix. According to data directly from Google , searches containing the phrase “open now near me” have grown globally by over 400% year-over-year. So, what is local search optimization, and why is it important?

SEO 78

SEO Effectiveness Marketing & Strategy Content 78

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118