KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. That’s how important it is to optimize for SERP features.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. The Definitive Guide to Keyword Research.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Launch Marketing

JUNE 28, 2023

Where is your audience most active when researching your products/services? LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Contact us today or request a free marketing consultation!

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Writing on the Web

JUNE 8, 2010

I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research. WordPress Becoming Popular Blogging Platform.

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

KoMarketing Associates

MAY 13, 2020

In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. Industry research shows that about 9% of clicks go to featured snippets when there is a listing present. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

FunnelEnvy

FEBRUARY 5, 2024

Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Make sure your blog includes high-quality backlinks. Research seasonal and trending topics.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

FEBRUARY 6, 2018

Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. Keyword research is only the start for content marketers tasked with supporting SEO. Product marketing collateral and sales presentations. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Think about it: why should people care what you have to say in your blog unless they can identify with your values? Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

SEPTEMBER 14, 2017

You also need some local marketing experts who know your industry to make sure your content and website messaging aligns with your brand image and target audience. Keyword research should guide your SEO and content marketing efforts. You can start with any one of the keyword research tools found in my previous post.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Many marketers still struggle to align these imperative areas of online marketing. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

AUGUST 5, 2010

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On Twitter, shine the spotlight on your blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

KoMarketing Associates

OCTOBER 8, 2019

Search click-through rate varies from position to position, but this recently-updated research about CTR per search position tells us that if you could get your landing page into say, third position, you’d get a click-through rate of about 9.75%. Use H1 and H2 tags and all the other basic HTML markups that search engine bots expect.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Valasys

SEPTEMBER 18, 2023

Search Engine Optimization (SEO) is a complex and ever-evolving aspect of online marketing. Understanding the Importance of SEO Before we dive into the complexities of SEO, it’s essential to understand why it’s crucial for your online presence. Despite your best efforts, you may find yourself asking, “ why is my SEO not working?

SEO 52

SEO Lead Scoring Lead Ranking High Quality Lead 52

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Buyer Research. Was there a “quick win” that might not involve more significant time or investment? Long-Tail Keyword Development.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Valasys

MAY 21, 2024

Includes assessing social media audiences and developing data-tailored marketing strategies. Market research. Many B2B companies invest in market research. And for good reason: understanding your competitors and your place in the market opens up opportunities when developing marketing strategies.

Marketing Management 40

Marketing Management SEO Service Budget Programs 40

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

KoMarketing Associates

NOVEMBER 12, 2019

And we don’t need to tell you it’s a big deal – because so many marketers’ performance is measured based on lead quality (in one way or another), we’re pretty sure you’re keenly aware of the value of high-quality leads. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

SEPTEMBER 29, 2016

In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. Another way is by applying “noindex” as a value in a meta robots tag , which tells search engines not to follow show this page in search results and do not show a “Cached” link in search results.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

EMagine B2B Blog

NOVEMBER 15, 2012

Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. In the quest for global online search domination, we can often get caught up with the hot new trends in SEO. The first step in boosting your level of online accessibility is with an on-site SEO strategy.

Online Marketing 40

Online Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

KoMarketing Associates

MAY 26, 2016

As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Tag your references in your social posts. Make your content shareable.

Social Media 183

Social Media SEO Media B2B 183

B2B Marketing Insights - WE

MARCH 25, 2022

This blog post will discuss some of the best SEO strategies for b2b companies. So if you’re looking to take your business to the next level, make sure to read this blog post! On-page factors include title tags, meta descriptions, header tags, images, page content, keyword density, HTML code, page speed, schema markup, etc.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

DAGMAR Marketing

OCTOBER 20, 2020

Are you familiar with local SEO but want to get better performance from this essential marketing tool? No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Hubspot

OCTOBER 22, 2019

is a social bookmarking site that specializes in researching and publishing content for individuals and businesses. You can publish on your websites and blogs, newsletters, and social media directly through Scoop.it. It will aggregate curated content for you across multiple WordPress blogs. Tag Content. Share Resources.

Digg 85

Digg Curation Ideal Customer Profiles Advertising Mediums 85

Valasys

MARCH 11, 2024

Embracing Current Digital Marketing Trends The first step in your digital marketing journey is understanding the trends shaping consumer behavior and online marketing: Personalized Marketing Consumers crave personalized experiences, and data-driven personalization can significantly increase engagement and conversion rates.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

Online Marketing Institute

JUNE 18, 2009

B2B online community participants are buyers Survey research from multiple B2B online communities shows that 60+% of members say that something they read or saw in the community influenced them to buy. This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161