SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Step 1: Have Your Keyword Research Ready. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Step 2: Review Your Blog Posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Launch Marketing

JUNE 8, 2022

You might be asking questions such as “How long should a blog post be?” How Long Should a Blog Post Be? Blog posts can vary in length, especially when it comes to the type of blog post, but any blog that is over 300 words is sufficient. White papers: White papers are in-depth, research-based pieces of content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Activities include content creation, complete with title tags, meta tags, keyword density, image optimization, and descriptive headers.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Influencer tagging and mentions: Frequently tagging and @-mentioning the influencers you partner with helps your brand gain visibility and recognition in their social media networks.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? What is a website title?

Tagging 77

Tagging SEO Marketing Websites FAQ 77

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Brightedge

JUNE 3, 2020

In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty.

Research 80

Research SEO B2B Long Tail Marketing 80

Leading Results Rambings

SEPTEMBER 22, 2013

A question I often get asked is how much, and what should I tag my blog posts and website pages with. Here’s what I am addressing the question with: Randy’s best practices for tagging. 9-12 tags. 2-5 words per tag. Keep the tags relevant. Some of your tags should be easy key-phrases you are looking to win.

Tagging 65

Tagging Inbound Marketing Hubspot Lead Scoring 65

Brightedge

NOVEMBER 19, 2021

How much is title tag rewriting impacting your business? In August of this year, Google announced a change in the way it handles title tags , confirming that it rewrites tags to better reflect what it believes to be the context of the content. Organic search is a rich source of consumer tastes and intent.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 157

Case Studies Analysis Thought Leadership Custom Publishing 157

Act-On

FEBRUARY 16, 2024

The goal was to capture the data to ensure they were tagged appropriately to get into the correct nurture sequence. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Blog Learn More Lead scoring allows you to master the follow-up.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions. You can use free or affordable SEO keyword research tools like Google’s Keyword Planner or the Keywords Everywhere Chrome extension to fine-tune your list.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Brightedge

JANUARY 25, 2021

It helps you identify the blog topics that attract your target audience and when you should publish those topics to drive your business growth. Identify your blog topics’ target keywords. As such, these general blog categories need to be broken down to the keyword cluster level.

Keywords 64

Keywords Long Tail Marketing Research Content 64

Webbiquity

JUNE 20, 2023

Researching video marketing data to know where to host your short-form videos (i.e. Begin by conducting thorough keyword research to identify relevant and high-volume keywords related to your niche. Then, incorporate these keywords strategically in your video titles, descriptions, and tags to improve your videos’ search visibility.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Here are a few things to remember when it comes to page titles: Give each page a unique title tag.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Contently

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Don’t forget to amplify their content on your own website, blog, and social accounts. Here’s what to know in 2024.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog.

Digital Asset Management 111

Digital Asset Management Content Work Management Tagging 111

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Research your audience.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Martech

JANUARY 24, 2024

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. Research at the University of Pittsburgh discovered that Google Jobs showed higher-paying job ads to men more than it did to women.

Digital Asset Management 103

Digital Asset Management Work Management Marketing AI Marketing Management 103

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Webbiquity

DECEMBER 9, 2020

According to research, the top three search results on Google get 50% of all clicks. In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. Set these up using the rel+canonical tag.

SEO 274

SEO Traffic Tips SERP 274

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Image: Brightedge Research. There are technical aspects, including URL formatting, meta descriptions, and alt tags. Check out this post on blog frequency. If someone comments on a post or tags you in a tweet, then you need to comment back to them. Image: CMI.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Top Rank Marketing

OCTOBER 30, 2023

Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. This includes optimizing content, headings, meta tags, and URLs. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 137

Search Marketing SEO Mobile Advertising Long Tail Marketing 137

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Now, it’s completely different. Take a look: 6.

Social Media 159

Social Media SEO Cost Per Click Media 159

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. The Benefits of Guest Blogging. Improve your SEO rankings. Yes and no.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 113

Case Studies Analysis Thought Leadership Custom Publishing 113

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Go Beyond SEO

FEBRUARY 21, 2024

Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. Keyword Research: Start by conducting thorough keyword research to identify the most relevant and high-volume search terms in your industry.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 69

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 69