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Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. Just grab whichever post or tweet did best on your social media accounts this week, and put it in your newsletter.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). He told me that the employees (the ones I coach) forward him my newsletter.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be careful when sharing self-promotional updates in the newsletter format. Be an Industry Resource.

5 Questions to Ask Before Starting a Newsletter

Act-On

Thinking about a B2B newsletter launch? The good news is that many have gone before you – there are plenty of B2B newsletters around. In some ways, that predictability is almost a drawback with B2B newsletters. But despite that rumor, most of the B2Bers who publish a newsletter have good things to say about them. So make your newsletter like that. So what’s ideal?

Content Methodology: A Best Practices Report

Chase.com each month; by distributing content through theSkimm, a popular newsletter for millennials; and by. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. Content. In the.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading. Yes, even in a holiday newsletter, you should include a biography.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They send their email newsletter to people who didn’t expressly sign up for it. Plenty of subscribers.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. ”).

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. It’s also clear is that when someone signs up for your email newsletter, they like you, they really like you. We feel you.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. out newsletters to offset falling homepage traffic. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind.

Email Design: Our Favorite Newsletters

Vertical Response

One of our favorite ways to stay in touch via email is the simple newsletter. Here’s why: A newsletter is an extension of your brand, including your logo, website, social media, and storefront (if you’re brick-and-mortar). daily, weekly, or monthly newsletter creates a consistent dialogue with your customers. Get Our Newsletter. ” But wait! It is.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page. Here’s an example. 

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So So what makes up the anatomy of a bloody good email newsletter? Avoid generic subject lines like: “This Month’s Newsletter, Newsletter #3, Upcoming Events” etc. Peruse the bullet points below: Blog Posts. Reviews.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing. know which half."

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half Focus on only 3-4 sections in your newsletter. So what works for you with your email newsletters? What about PDF files?

Use These Email Newsletter Topics, You Must

Vertical Response

Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. While newsletters are a valuable part of your email marketing strategy , it takes time to brainstorm good topics to keep them interesting. Take a look at our newsletter, VR Buzz.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.

6 Design Tips to Make Your Email Newsletter Visually Appealing

Vertical Response

Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. The fitness club in San Diego sends a monthly newsletter to current and prospective members.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing. know which half."

Tips for Email Newsletter Campaign First-Timers – Part I: Content

Vertical Response

Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content. Before you worry about the design of the newsletter, determine the type of content to include. Ask yourself, “What is the purpose of my newsletter?”

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

B2B Ideas @ Work

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. B2B Blogging B2B Content Marketing B2B Email MarketingAre you strapped for time? Great! This article is for you.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Want to ace your new email newsletter project, or rejuvenate an old one? That sound good? Right.

Measuring the Performance of Your Newsletter

Vertical Response

As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple topics. Newsletters are informative – presenting the opportunity for a ‘soft pitch’ offer. So how do you know if your company’s newsletter is actually winning hearts or simply passing time in the inbox? Building A Newsletter That Keeps Customers Talking.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing. know which half."

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. Digg this!

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

With personalization algorithms there are two phases: first the system ‘learns’ your site by mapping content such as white papers, case studies and blog posts, using a combination of NLP (natural language processing) textual matching and taxonomy. Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. Be Personal, Be Relevant.

10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.

55 Fresh Ideas for Your Christmas Newsletter

Writtent

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient. Sometimes, the best Christmas newsletters aren’t overtly self-motivated. Image source. Free Gifts.

7 Email Newsletters We Actually Like Getting in Our Inboxes

Hubspot

When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll have everything our customers care about, all in one place," they rationalize. Our list will be different -- people will look forward to getting our newsletter," they argue. So go on, get inspired to make your own email newsletters even better! 1) theSkimm.

How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Is your newsletter supposed to help you generate leads? This post can help you with email newsletter copy if you need it.

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. In fact, an often overlooked component of the newsletter creation process is the design.

How to Create Email Newsletters That Don't Suck [Free Ebook]

Hubspot

Email newsletters come in all shapes and sizes. Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. How to measure your email newsletter.

Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter

Vertical Response

If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. Create a well-designed email newsletter with these helpful guidelines for newbies: 1. Before you even think about your design, you’ll need to decide on a purpose for your newsletter. newsletter is not the time to start experimenting with fancy fonts. Hungry for more newsletter tips?

7 Best Newsletter Builders for Creating Great Newsletters

Writtent

To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. RSS-to-email and blog digest capability. Educational knowledge base, blog, webinars, and videos. My Newsletter Builder. Mailchimp.

How to Write a Newsletter in 4 Simple Steps

Writtent

Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example. But like business blogging, newsletters for business sometimes have a bit of a learning curve. If you’ve been wondering how to write a newsletter, [.].

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. Is social media the new “company newsletter”?

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. Is social media the new “company newsletter”?

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic  is your blog writing? In my last blog post, I shared  5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic? Online, there are a few people who stand out for me who come across as authentic blog writers.