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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. How to Write a UVP. That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). Image credit: Noah Näf on Unsplash. News Release Boilerplate.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use Google Search Console to find the URLs that link to 404 pages on your site. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Why did you write it? Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. That was a lot of work. Newsletter.

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SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. Search “ Do I Need a Blog? ”

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12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Showcasing their thought leadership in blog posts, white papers, etc.,