Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Other professionals.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

markempa

NOVEMBER 12, 2012

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Tweet How easy it is for the mighty to fall.

Social Media 120

Social Media Marketing Prospects Linkedin Social Marketing 120

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

ViewPoint

NOVEMBER 27, 2012

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Here is a proven system to use LinkedIn for B2B sales leads and prospecting.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. LinkedIn Sales Solutions 3.4 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Share Your LinkedIn Page.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Marketing Insider Group

FEBRUARY 6, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts […].

Lead Generation 141

Lead Generation Generation Aggregators Leads 141

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

APRIL 4, 2023

is seeking social connection: they value the “wisdom of the tribe” being part of the group. Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Marketing Insider Group

MAY 1, 2023

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Launch Marketing

DECEMBER 6, 2023

We sat down with marketing executives who have been through countless product launches to learn what they loved, liked and would leave out of future product launches. There are even a few secrets that can make it a huge success. It is now time to focus on bringing traffic to the website and converting visitors into known leads.

Resources 136

Resources B2B Marketing Planning B2B 136

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” According to the the study, only 55% of B2B marketers are creating blog content. 10% of B2B Marketers Are Idiots.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. National Geographic stands apart from that group, at #11. LinkedIn Facts and Stats. LinkedIn advertising reaches 727 million people, or 13% of all adults on the planet. 60% of the audience reached by LinkedIn ads are young professionals (aged 25-34).

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Marketing Insider Group

SEPTEMBER 16, 2020

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing.

Social Media 154

Social Media SEO Cost Per Click Media 154

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. Many groups have hundreds of thousands of members.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Marketing Insider Group

AUGUST 12, 2020

Look at your existing social media audience, your blog subscribers, and your actual paid customers. Identify groups that share specific characteristics that make them likely customers. Give this group a name – a persona to make its members come alive to your content teams. For example, let’s say that you manufacture nail polish.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

EMagine B2B Blog

JUNE 12, 2012

Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time?

Linkedin 40

Linkedin Analytics Statistics B2B 40

Hinge Marketing

DECEMBER 30, 2014

High Growth Firms Rate LinkedIn as Most Effective Social Media Channel In a recent study on the online marketing techniques of professional services executives, Hinge asked executives to rate LinkedIn’s effectiveness in helping them achieve their firm’s objectives. What is too self-promotional?

Linkedin 48

Linkedin Lead Generation Sales Qualified Leads Peer-to-peer 48

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

FMG Suite

APRIL 25, 2024

And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Martech

APRIL 3, 2023

The people in this group have authored enough important and influential business books to stock a library. That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: ALeeJudge LinkedIn: ALeeJudge (20K followers) Twitter: @ALeeJudge (11.6K followers) A.

Content Marketing 109

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 109

xiQ

OCTOBER 12, 2023

Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. Start Small, Think Big: One of the first lessons we learned when implementing Buyer Groups was to start small.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Hinge Marketing

AUGUST 5, 2014

If you’re a regular reader of this blog you know that professional services firms benefit from using social media. For our seasoned readers and newcomers alike, I have outlined details on how to make the most of the groups feature on LinkedIn, one of the most powerful social platforms out there. Find the Right Groups.

Marketing Management 48

Marketing Management Consulting Linkedin Service 48

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

EMagine B2B Blog

MAY 15, 2012

In a previous post, we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group?

Linkedin 40

Linkedin Promotion Marketing Websites B2B 40

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Biznology

MAY 18, 2017

Would I find the pages fairly active with summaries and links to your blog articles and press releases? If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles? Would I run across you occasionally in a group?

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143