Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

SEO 117

SEO Top of Funnel Buyer Personas B2B 117

SmartBug Media

DECEMBER 19, 2022

Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar. When selecting keywords for your content, keep search intent in mind. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword Cannibalization. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Those are two great blog ideas and keywords you could target in your content. Analyze search intent. Search intent is basically what the reader wants to know. But what do the experts have to say?

Keywords 98

Keywords Paid Search Agency Google Ads 98

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

JANUARY 24, 2020

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 99

Tagging eCommerce Classified Ads Long Tail Marketing 99

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. We'll go over how to use these topics in just a minute.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Optimizing Blog Posts. Blogging can position your website as a relevant answer to your target audience's burning questions. If you're focusing on SEO as your primary goal, optimizing blog posts is a given.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. This blog post will cover nine SEO-friendly content writing tips to improve rankings.

SEO 87

SEO Tips SERP Content 87

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Even a well-trafficked post could have poor direct engagement.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. 10 Things River Pools and Spas Did Right While Blogging.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Hubspot

NOVEMBER 9, 2016

The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. The Search Engines Are Changing.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

SEPTEMBER 28, 2016

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. That's why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So w hich blog should do you boost? How to boost a blog’s ranking.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. improve distribution to your blog posts”. 4) Mix Long-Tail and Head Terms. 3) Research Related.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees. Think about it. Quick wins.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

AUGUST 1, 2017

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. Why We Redesigned the Blog (And What's New). But that wasn't the only driving force.

Hubspot 0

Hubspot Long Tail Marketing Advertising Mediums CTR 0

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Not every keyword you find is just a single blog post. From a user perspective, this makes sense. Horizontal Growth.

Keywords 88

Keywords Hubspot SEO Research 88

Hubspot

JUNE 12, 2018

Presiding over a 10+ year old blog has a lot of unique challenges. From where you sit, it might seem like we've figured it all out -- we're one of the largest and most visited B2B blogs on the internet, we have a team of extremely talented and motivated staff writers, and we still manage to find new stories you want to read on a daily basis.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Hubspot

SEPTEMBER 5, 2013

Every 24 hours, 2 million unique blog posts are published. Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. She wrote an article for her blog (that''s right, she has a blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

SEPTEMBER 15, 2016

We blogged, wrote ebooks, posted on social media, hit "send" on email campaigns, and began workflows for engaging leads. In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. They skipped the "blog post" and "CTA" steps entirely — no need! 2) Relevancy.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Updating Blog Posts Increased Traffic by 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. Here are a few to consider before you decide to scale out higher intent pages in the hundreds (or thousands): 1.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Hubspot

FEBRUARY 2, 2011

Eight months and not one suggestion to improve on-page keyword density, write a blog article, nothing ! These were long tail keywords and perfect targets to earn very high, page one, organic Google rankings. Use a reputable partner that uses proven tools like those available through HubSpot. Connect with HubSpot :

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. HubSpot typically runs webinars at 1 p.m. 15) Blog about your webinar.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

DECEMBER 29, 2011

The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. Even worse, it started to decline.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

accelerate agency

FEBRUARY 12, 2023

The aim is to get your landing pages, blog content, and products as high on those pages as possible. How well do articles or posts answer reader intent? Does every article on your blog feature author bylines? A great blog post is something your digital marketing team can share with your social media followers.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87