Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. However, even though the convention center is rife with opportunity, it’s equally overflowing with your direct competitors. Trade show buyers tend to come prepared.

Trade Show 207

Trade Show Buy B2B Work Management 207

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. Guest post by Reno Macri.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

sagefrog

DECEMBER 13, 2023

But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. They hold the cards now more than ever before.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Trade Press Services Newsletter

JULY 6, 2023

If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology.

Personalization 130

Personalization Tips Brand Identity Branding 130

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This blog will put your mind at ease and give you the answers to best approach your B2B product launch in an economic downturn.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion. Welcome, James!

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. In 2017, 79% of U.S. But live events are expensive endeavors.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. The same can be said for your brand.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

Martech

SEPTEMBER 25, 2023

The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge. You guys did me proud.”

Marketing AI 111

Marketing AI Marketing Attribution Work Management Marketing Management 111

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Marketing Insider Group

APRIL 28, 2020

So does marketing in these difficult times make any sense at all? The marketing budget is often one of the first to be frozen, deemed as an “unnecessary” expense in uncertain times. The marketing budget is often one of the first to be frozen, deemed as an “unnecessary” expense in uncertain times. Quick Takeaways.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Contently

FEBRUARY 24, 2021

But an hour before the markets opened, we noticed something strange: Robinhood wouldn’t let us buy any more. And everyone from AOC to Ja Rule questioned the company’s integrity. It turns out Robinhood had a good reason for limiting trades. As a content strategist, I’d seen this problem many times before.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Imagine your company just launched yesterday. Let’s get into it!

Activities 246

Activities Brand Identity Branding Sample 246

Marketing Insider Group

AUGUST 25, 2015

Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You just have to take ownership and find a way to connect with your customer on their terms.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Because most industry events come with a cost—time away from your desk, budget, travel, etc. 1. Pick your sessions ahead of time. Let’s get into it!

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Can your brand be a golden egg of content? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Here are five practical ways to make your content zig while your industry zags.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. How about some boondoggle events? Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Will your outside sales team use the data?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? By executing a thought leadership strategy, you can gain credibility and showcase your expertise. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right? Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

SmartBug Media

JANUARY 18, 2023

The question now isn’t how to avoid that uncertainty, economic or otherwise, but how to survive and even thrive in the face of it. Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. How to Leverage PR During a Recession.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Navigate the Channel

SEPTEMBER 13, 2021

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this? Here are a few tips on how to become a thought leader in the building materials industry.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Lead generation is already a challenging task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. For the navigation and design, call us to start a conversation about how we can help. For the marketing efforts, read on.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. How can you affect audiences positively and leave an unforgettable impression? Make sure everyone is on the same page.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Marketri

OCTOBER 25, 2023

Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. And for most B2B companies, that means more leads and more revenue. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. Trying to be all things to all people.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142