Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. In the summer of 2011, Google announced the Google Authorship  program and it has shaken the SEO and digital marketing worlds for a number of reasons. Since Google likes to keep itself in a shroud of mystery the true benefits of getting authorship have had to be dug up by the devoted web community, but more benefits are becoming apparent for you and your site to enable authorship.  . MORE >>

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Like a Facebook brand page, Google pages allow brands to share photos, updates and video. By far, the most exciting feature seems to be the advent of Google+’s Hangouts feature. Direct Tie in Google Search. MORE >>

Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets. Add a blog or convert your industrial site into a blog site if you want to satisfy Google’s appetite for fresh content. MORE >>

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content. If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. MORE >>

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. If your corporate blog is just promoting your company and your service, you probably need a new website before thinking about a blog again. This blog doesn’t develop an audience. This blog loses both a source of traffic and means of discovery. ‘Nuff said. MORE >>