SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Share data points, charts, and actionable takeaways in a thread format.”

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

FEBRUARY 23, 2021

Don’t forget to include a strong call to action at the end to encourage readers to work with you so they can achieve similar results. Here’s an example of a client testimonial I have on my website homepage. Add clear calls to action that guide visitors to specific case studies. Add to Your Blog.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

MAY 12, 2021

But how do you create a strong content marketing program? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Many tend to think that it takes a lot of money to create high-quality content, especially when it comes to video production.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

CoSchedule

FEBRUARY 16, 2023

You can send them to: Remind the person you’re communicating with about your request Politely nudge them into action Show them you’re invested in the outcome Sending a follow-up email is the difference between casually mentioning you’d like to grab coffee sometime and showing someone you want to take them out on a date. Avoid clickbait.

Practices 94

Practices Urgency Marketing Best Practices Template 94

SocialPilot

JANUARY 21, 2024

Here is how: you have the strong visual aspect of Instagram, the brevity of messages of Twitter but with the possibility to create longer content. You can share videos, products and so on. Set a Profile & Cover Photo The profile photo and cover photo/video create the first impression of your business in a visitor’s mind.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. It’s about using insights uncovered to produce engaging videos.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). So now, you need to prompt “the ask” or call to action.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy. Instead, create visual elements, repurpose your blogs into engaging videos, and target a wider prospect bracket. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Marketing Insider Group

FEBRUARY 10, 2021

Good value propositions include the following elements: A headline: Craft a compelling headline that describes the end benefit you’re offering consumers. Include an image or a video that supports your copy and tells consumers more. What’s your call to action? Use strong visuals and engaging copy that reinforce your VP.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Vision6

APRIL 25, 2023

They help establish a strong foundation for an ongoing relationship with new subscribers. These tips effectively introduce your brand and encourage them to take action: Make your subject line stand out Clear subject lines for welcome emails are crucial for enticing subscribers to open your email. Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Who is Vidyard’s Blog Audience?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

DECEMBER 3, 2019

That’s where explainer videos—a popular type of video for businesses —come in. What is an Explainer Video? Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Types of Explainer Videos 4.1 Animated Explainer Video 4.2 Whiteboard Explainer Video 4.3 Start Strong 6.3

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

QuanticMind

OCTOBER 9, 2023

And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sprout Social

FEBRUARY 17, 2022

For example, you can use templates to: Offer customer care to those who need help. Links (to blogs, product pages, etc.). Call to action. Whatever you decide, be sure to add personalization and strong CTAs. Zapier: Blog promotion. The template also has other recommended readings from the Zapier blog team.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead. Stages of Lead Qualification. Customer Referrals.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Brandpoint

MARCH 15, 2023

Also known as a drip sequence, this automated email marketing strategy delivers a sequence of emails that are triggered by an event or an action. But good drip campaigns drive action by enticing prospects to engage with your website. Here is a retargeting email example: [ Source ] Best messaging for your drip email campaign?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Vidyard

SEPTEMBER 14, 2021

Video has now taken the place of those sit-down meetings. We can still be face-to-face with video, look our clients in the eye, and connect with them safely and securely. 4 Types of Videos for Financial Services 2.1 Webcam Videos 2.2 Screen Share Videos 2.3 Hybrid Videos 2.4 Video Playlists 3.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Salesforce Marketing Cloud

JANUARY 29, 2024

However, building a strong list takes a smart strategy, the right tools and good execution. Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

SEPTEMBER 2, 2020

Do you want to learn how to create the perfect call to action to get customers to do what you want them to? Your call to action (CTA) is the most essential part of your marketing campaign. In this article, we’ll show you how to create persuasive calls to action. 11 great examples of calls to action.

Examples 121

Examples Click Rate Social Media Copywriting 121

Content Standard

SEPTEMBER 10, 2021

In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. Organic search takes time, so you’ll need a strong distribution strategy to take advantage of the short window of opportunity.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Vidyard

MARCH 4, 2020

There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Demo Video Channels 5.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

ClearVoice

DECEMBER 3, 2019

There is only one guarantee in B2B content… a call to action (CTA). Everywhere you turn — blogs, emails, landing pages, social media posts, ads, videos, websites, ebooks — a shiny button or punchy one-liner calls to you like a siren from the digital sea. You already know how to write a call to action.

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

Scoop.it

SEPTEMBER 2, 2021

Creating a different picture of the audience’s pain points and igniting their emotions right from the beginning of the presentation is the key to keep them engaged till the end of the slideshow and focused on what you have to say. So, instead of ending your presentation with a “Thank You” slide, end it with a strong CTA.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

ClearVoice

JUNE 15, 2021

Marketing writing is more than merely cranking out blog posts and website copy. A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Trying to appeal to everyone ends up making the product unappealing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Vidyard

MAY 16, 2022

The discovery call is one of the most crucial parts of selling. How do I even run a discovery call? Lucky for you, this guide breaks down everything you need to know about a discovery call. We’ll give you three easy steps on how to run the perfect sales discovery call. Company Onboarding Videos 1.2 FAQ Videos 2.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Rev

AUGUST 2, 2023

But, at the end of the day, prospecting is a skill. That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. Yes, there are some key ingredients like patience, persistence, persuasion and hard work.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I Is your registration page copy and calls to action too confusing, or does it feature broken links?

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. I’ll give you an example. Can they function as a strong lead generator? Only 15% of No Growth Firms participate.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Here’s an example from ClearVoice’s marketing. One of our top blog posts on ClearVoice had the following performance over its first four years. Let’s further break down the dollars and cents.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

NOVEMBER 19, 2020

To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. They responded by sending more and more personal video. Video has become incredibly easy to record and send and is packed with emotional non-verbal cues that you don’t get otherwise. Just consider the video resume below.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137