BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. Document sharing available via direct link or embed.

Stats 100

Stats Social Media Link Building Network Marketing 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Marketing Insider Group

JANUARY 11, 2023

For example, see this requirements and best practices document from Amazon. In this document, Etsy helps you learn all the best practices and requirements for adding images to your product listing pages. You can do this by compiling text and links in a Google sheet, or by adding documents and screenshots to a Dropbox folder.

Multi-Channel 221

Multi-Channel Advertising Channels Work Management Marketing Management 221

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 76

Paid Search Agency Custom Publishing Work Management Budget Programs 76

Contently

MARCH 16, 2023

What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution. In my own experience, I have found that involving an internal expert offers a sense of comfort when publishing content on a particularly complex or sensitive topic.

Efficiency 192

Efficiency Design SME Budget Programs 192

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. You can’t just publish an article here and there and expect to see success. Create a Documented Content Strategy.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

Marketing Insider Group

NOVEMBER 17, 2020

Finding the right balance ensures that you can consistently publish content that’s relevant and engaging for your audience. For those with a well-documented content marketing strategy , you can expect to benefit greatly. Types of content (blogs, eBooks, webinars, video, etc.) Start with a Strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. 4) Content Creation Process. 6) Distribution Plan. 7) ROI Calculator.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. ” Affiliate sales support independent publishing. You know why?

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Tiecas

MAY 7, 2024

ThomasNet published an interesting chart showing the complex journey of industrial buyers today. The Power of a Documented Industrial Content Marketing Strategy A well-defined industrial content marketing strategy is a roadmap to success. Industrial content marketing plays a vital role in nurturing leads and fueling demand.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks. . >>>

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. With external sources, don’t even risk pasting someone else’s words into your document (unless, of course, they’re properly quoted and cited).

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. Google published a nifty little explainer video that shows how everything works.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Content Marketing Institute

DECEMBER 10, 2018

In fact, she tests posts using the same video, publishing a version with the native video post and the other with the YouTube link. “I As with all effective content marketing, Viveka recommends publishing video content that’s useful and solves a need. Linking to a video hosted elsewhere (e.g., YouTube or Vimeo) does not count.

Linkedin 103

Linkedin Peer-to-peer Branding Brand Identity 103

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Top Rank Marketing

DECEMBER 27, 2023

This document will clearly outline your SEO objectives, whether it’s improving organic traffic, increasing lead generation, or boosting online visibility. With your goals set and your keyword research and search intent analysis in hand, you can start to document your SEO plan.

Process 133

Process SEO B2B Marketing Lead Scoring 133

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. P is for Publish. The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

NOVEMBER 21, 2021

You’ll even get a digital certificate, documenting how your purchase did some good for the world. MonsterInsights is the best Google Analytics plugin for WordPress that helps website publishers and ecommerce store owners make data driven decisions, as well as the most popular, with over 3 million active websites using the plugin.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. Now that you have a goal specific to organic traffic, you can break it down even further and set specific goals for your various types of pages like your product pages, blog, and homepage.

Planning 298

Planning Work Management Marketing Management Deliverability 298

Top Rank Marketing

APRIL 3, 2024

While various formats are available, including Text + Image, Text Only, Document (PDF), and Video Posts … Text + Image reigns supreme , promising higher engagement than all other options. Publish and nourish to see your LinkedIn posts flourish Remember that rotisserie chicken commercial from the 90s? Repost on the second day.

Linkedin 124

Linkedin B2B Marketing Tips B2B Thought Leadership 124

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 196

Case Study Case Studies Studies Branding 196

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By adjusting your strategy to what is and isn’t working, you can work your way up to publishing flawless content that increases engagement, conversions and ROI. Almost sounds too good to be true, right? Start cranking out your content!

Lead Ranking 248

Lead Ranking Planning B2B Thought Leadership Lead Scoring 248

Launch Marketing

MAY 8, 2019

Your content calendar’s primary purpose is to schedule when, where, and what you should post/publish, as well as outlining the types of content you plan to create. The post 5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar appeared first on Launch Marketing.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Scoop.it

JANUARY 14, 2020

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. For brands that want to excel with digital marketing, SEO, and website traffic, blogging is a powerful and practical strategy.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

Optinmonster

FEBRUARY 15, 2024

Here is a quick overview of the powerful lead generation solutions Beacon offers: Lead Magnet Creator Working with designers is great but when budgets and time are tight, it’s easier if you can create, edit and publish lead magnets independently. And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 94

Small Business Marketing Leads Lead Marketing Qualified Leads 94

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85