Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. When copy that wouldn’t have gotten past my fourth-grade English teacher (Mrs.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Are you preparing to use content so your marketing team can generate leads and attract new customers?

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Email Marketing Software. EmailOctopus.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Find Your Tribe(s).

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Ranking Lead Scoring 100

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. With external sources, don’t even risk pasting someone else’s words into your document (unless, of course, they’re properly quoted and cited).

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks. . >>>

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. P is for Publish. The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Let the customer be the conquering hero. Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. As a content marketer, your job is to plan how you can acquire enough customers to hit that goal. For example, let’s say that one of your content goals is to increase your organic blog traffic by 20%.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Launch Marketing

MAY 8, 2019

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. Your content calendar’s primary purpose is to schedule when, where, and what you should post/publish, as well as outlining the types of content you plan to create.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Build valuable customer relationships. Do you want CTAs at the end of each blog ?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Scoop.it

JANUARY 14, 2020

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. At worst, it negatively impacts brand image and erodes trust with customers. Making Your Blog All About the Brand.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

Webbiquity

JUNE 7, 2022

It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online. Affiliate sales support independent publishing.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Knowledge Base 89

Knowledge Base Hubspot Validation Landing Pages 89

Optinmonster

APRIL 26, 2024

” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Many popular publishers will actually hide their guidelines page because they’re already swamped with submissions. cache:optinmonster.com That’s the bird’s eye view.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. You can easily access the finished, subtitled videos and publish them. Engage with prospective customers on social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. Where that traffic is coming from is equally exciting.

Hubspot 74

Hubspot Traffic SERP Template 74

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Quick Start: MuleSoft API Designer : Design, test, and publish an application programming interface (API) specification using Anypoint Design Center. Instead of reading documentation, you get step-by-step instructions on how to navigate the System Administrator profile and edit the Login IP Ranges.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How Contently Built a Customer-Centric Content Strategy for Xerox. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly technical documents. Before we dive into our own top content, we want to showcase incredible pieces from our customers. This in-depth blog comparing Parse.ly Top-performing Parse.ly marketing content.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

ClearVoice

MARCH 31, 2023

And yes, with this information (and internet research), the system can create a helpful and informative blog post. One goal of content is to nurture customers along the marketing funnel. Great content moves those customers from brand awareness to action. Briefs merge information from multiple stakeholders into one document.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Convince & Convert

JANUARY 8, 2012

Looking back it was pretty clear I was into publishing. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. We want to get a process down that turns your blog into a content marketing machine.

Work Management 127

Work Management Marketing Management Tools Guidelines 127

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. Here are the five key moments that matter: 1.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78