KoMarketing Associates

OCTOBER 1, 2015

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B B2B Marketing Trends: 2015 and Beyond.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

MAY 24, 2019

Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. Click on the document icon, highlighted here: 2.

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. If you create a simple 101 blog article, there’s a good chance it won’t be able to compete with the already-entrenched resources online that address the same subject. Let’s explain how that’s possible.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. A documented marketing strategy is essential. The best news from this year’s report? Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Optinmonster

APRIL 26, 2024

Then, I’ll provide specific use cases for the 9 operators I’ve found most useful for content marketing research. Google Search Operators Cheat Sheet Use Cases for 9 Google Advanced Search Operators Disabled or Unreliable Google Search Commands What Are Google Search Operators? What Are Google Search Operators?

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Moz

FEBRUARY 10, 2020

We worked closely with our writing team to update how we lay out content on our blog. The first blog post that we tried this out on was our “ What is an HRIS ” article. Blog/HR glossary - We found that it was easier for us to gain featured snippets from our blog or our glossary pages. Measure, test, and repeat.

Case Study 67

Case Study Case Studies Features Studies 67

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic. Any documentation of clear quantitative results will go a long way with prospects and credibility. Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents. Create Buyer Personas.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. While this will be my first time in London, it’s not my first SiriusDecisions event.

Case Study 40

Case Study Case Studies Marketo Studies 40

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Ambal's Amusings

SEPTEMBER 10, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"?

Case Studies 100

Case Studies Case Study Studies Work Management 100

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document?

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Seismic

MARCH 5, 2024

Bringing together personalization and automation In line with my colleague Corey’s approach in the first blog post of this series , let’s ensure we’re all on the same page with these definitions: Content personalization enables sellers to tailor content for individual client interactions.

Automation 105

Automation Personalization Allocation Marketing Management 105

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. Thankfully, DataRobot has a pop up for a case study walkthrough.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

DivvyHQ

MAY 24, 2017

When Angie Pedersen joined Underwriters Laboratories in 2016, she inherited a tangled web of blog and social media content for the safety science company’s Prospector Search Engine product. With DivvyHQ’s platform, we can create tasks in the calendar and create documents and add images all in one place. ” About UL.

Case Study 53

Case Study Case Studies Work Management Marketing Management 53

WriteSpark

NOVEMBER 14, 2012

documents to attract and engage readers. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

documents to attract and engage readers. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies.

Paper 120

Paper SME Best Practices Case Study 120

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Parse.ly

DECEMBER 15, 2022

technical documents. This helpful blog even includes an easy recipe at the end, and who doesn’t love to cook with something they’ve grown themselves? . Read the HelloFresh case study. Read the Bloomberg case study. Read the Teach For America case study. Read the Gannett case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Optinmonster

FEBRUARY 15, 2024

Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you! And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Contently

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. In these cases, it’s critical to get the details right.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison CEO Ryan Schefke. accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

DivvyHQ

APRIL 26, 2017

Each week, the agency’s 20-person marketing team publishes 5-10 pieces of editorial content, including blog posts, email blasts and a digital newsletter. Get Out of Email – Sidestepping the laborious and mistake-prone process of sharing marked-up documents back and forth via email attachments.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Marketing Insider Group

DECEMBER 14, 2021

Do you want CTAs at the end of each blog ? Our method; briefing documents for each of our clients. Google Docs are living documents, so your goals can change without derailing your process. A recent study shows that 44% of people are more likely to disassociate after receiving more negative feedback than they felt they deserved.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Champion Communications

JULY 6, 2023

In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies. Use cases Imagine a B2B leader hosting a live Q&A session with industry experts. Utilise multimedia content to enhance your conversations. Success stories It’s very early days.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Animalz blog

NOVEMBER 28, 2023

Skip the Skim: Let AI Digest Research Papers Follow the trail of statistics quoted in most blogs, and they usually lead to one another. Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments.

Marketing AI 78

Marketing AI Research Tactics SME 78

Top Rank Marketing

AUGUST 2, 2023

As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. The comprehensive reports featured interviews with global B2B marketing leaders, case studies, industry trends, and future predictions, providing invaluable resources for B2B marketers.

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83