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Turn your lackluster B2B content marketing strategy into a standout customer experience

Tomorrow People

Then you’re in the right place. Some good, some bad. But what makes a piece of content good? Personally, I think it’s all of those, but I also believe what makes a piece of content great, rather than just good, is how different it is. Getting the buy-in to do something different (almost 50% of marketers struggle).

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9 new performance marketing metrics to measure how you’re impacting revenue

Velocity Partners

But ask them to quantify the dollar impact of a campaign and things suddenly get slippery. New performance marketing metrics to model engagement against spend There’s nothing wrong with using out-of-the-box analytics metrics as a baseline. But how do you measure whether (or when, or how, or why) somebody has been galvanized?

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

At this year’s event the central role of data, the specter of increased rules and regulations and of course everything AI were top of mind. For example, MIT Professor Stuart Madnick pointed out that California is the first state in the country to implement a law mandating security for devices on the Internet of Things (IoT.)

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How to Solve Your B2B Content Production Dilemma

Hinge Marketing

Yet, it is seen as a necessary evil. Try doing that sometime and then you will understand.) Consider good content development to be like a marketing multivitamin that your organization needs to swallow every day if it wants to grow and stay strong. Seems to be some compelling reasons to use research in content development.).

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data: You can't live with it, and you can't live without it. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. Put the right analytics in place.

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

Unbounce

Faster delivery of your content, for one thing. So, naturally, every marketer is planning to adopt it in 2019, right? 57% of them told us they have no plans to implement it, while 23% are still considering it. ” What does AMP mean for marketers? The end of waiting altogether, maybe. record scratch*.

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5 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

Marketing 261

Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. The five free marketing templates listed below will significantly improve how you work.