Marketing Insider Group

JUNE 15, 2021

In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Original publish date. You can gather this information using a web publishing tool or content management system (CMS) if you have one. Update date. Source: G2.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Just enter the URL of the website to get a detailed analysis. Therefore, it’s helpful to include internal links whenever you publish new content.

SEO 272

SEO Traffic Tips SERP 272

KoMarketing Associates

DECEMBER 2, 2020

But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. Click “Save” and then create and publish your post as usual. The instructions to make your custom Company Page follow button are here. Start publishing live. Customize the URL of your Company Page.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Biznology

JANUARY 9, 2018

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt.

Optimization 209

Optimization Google Tagging Blogger 209

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai Get MarTech!

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth CPA 101

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

AUGUST 13, 2020

To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. The Action: Using Our Content Builder Service to Publish Two to Four Articles a Week. The Process for Creating Customer-Centric Content.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords FAQ Custom Publishing 96

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. While blog pages have an average bounce rate of 70% to 90%, content sites range from 40% to 60%, and service sites hang around 10% to 30%. If a blog post has a high bounce rate, that’s much more understandable than if your home page has one.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. We also published no more than two experiment posts within one week, alternating link-in-comments posts with the link-included ones to avoid redundant content.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. You’re publishing your brains out on LinkedIn. Content every week.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

FEBRUARY 27, 2023

CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily. With the free CRM, you have all of your customer data in the same place as your website.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Optinmonster

MAY 4, 2022

Step 3: Customize Your Inline Form. Step 5: Publish Your ActiveCampaign WordPress Form. There are also advanced sales and support features that can deliver a complete customer experience solution. We need the API Url and API Key from ActiveCampaign. Click on Copy API Url and paste this into your text file.

API 78

API Lock-In Opt-out Opt-in 78

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. What kind of content are you publishing, and where? Who will do the final quality check before hitting “publish”? Who is the target audience?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Buffer

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. This includes features in reputable publications, your own published work, or even your resume.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Brightedge

JUNE 16, 2020

Every time you visit a website, such as this blog page, your device sends a request for that page. 3xx Redirection - You requested one URL and the server provided an alternative address for your browser to request instead. As they are “permanent redirects,” 301 redirects help preserve page equity so your URL still ranks.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Optinmonster

MAY 20, 2020

By the end of this tutorial, you’ll be able to verify your customers’ age whenever they reach your site. Alternatively, you can also create a Fullscreen campaign, which is the best choice especially if you’re only restricting specific URL paths on your site. ” What Is an Age Verification Popup?

Marketing Websites 118

Marketing Websites Template Display Terms and Conditions 118

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. It had a sporadic publishing schedule. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Contently

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Put a clear subscribe button on your blog homepage and article page. Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.).

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Sana Commerce

MAY 17, 2023

Improves customer experience : B2B e-commerce sites that have been optimized for SEO tend to have better content, a more robust structure, and are generally easier to use. It’s also a good idea to keep an eye on the content your competitors are publishing. Your keyword research doesn’t have to be limited to search engines.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

seo.co

FEBRUARY 8, 2022

Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3. This post was originally published in 2014, but has been refreshed and updated numerous times over the years. Almost nothing remains the same from the original piece: The URL slug is different (but there are 301 redirects implemented). Use Interactive Posts.

SEO 98

SEO Content Dwell Advertising Mediums 98

seo.co

JANUARY 31, 2023

In this blog post we discuss: the difficulties in scaling link building and how to scale your broken link building with a great (internal or outsourced ) team. There are an array of tools and resources you can use to study the competition, track their backlinks, and build custom profiles on their progress, but Scrapebox is one of the best.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Optinmonster

JUNE 1, 2022

With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. After this, you’ll see the IndexNow stats for URLs like successful and failed URL submissions. Best Method to Add IndexNow.

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Talk with potential customers to validate your idea.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. But there is one big difference: each story has a URL and isn’t time-bound before it disappears. Stories with URLs are shareable so it’s easier to send them to anyone anywhere online. Subscribe to our blog! Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125

Optinmonster

APRIL 18, 2022

If you change URLs or delete content on your website, you need to redirect old links. Custom rules. This is easier for your customer to browse than dozens of individual sale item pages. SearchWP is a great way to “read your customer’s mind” and serve the information they need even if they’re not sure how to ask for it.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service].

Examples 78

Examples ROI Planning Work Management 78