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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% This substantial increase in ad spend is good news for publishers and ad platforms. According to eMarketer, Google “ will suffer a 3.3% eMarketer estimates that global search ad spend “will decline by 0.2% But it comes as no surprise for B2B marketers.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. rise in search spending in 2023 compared to an 8.9%

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. More than 80 percent of potential customers prefer to use smartphones for local search. eMarketer ).

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How email engagement can shape your content strategy

Liveintent

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. Let your customers guide your email cadence.

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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Content continues to reign supreme year after year.

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ClickLaunch: Ardath Albee's eMarketing Strategies for the Complex Sale

Ambal's Amusings

Through helping them become successful, I found a way to put my passion for both customers and writing to work and decided I enjoyed that work more than running companies. Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Get Customers.

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? Reason: Find new ways to tell stories.