SmartBug Media
APRIL 9, 2020
Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.
Top Rank Marketing
JANUARY 5, 2024
B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,
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Webbiquity
NOVEMBER 8, 2022
With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.
Marketing Insider Group
NOVEMBER 28, 2022
In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. That is the content marketing imperative.
Marketing Insider Group
JANUARY 4, 2021
That’s why content marketing should be a tenet of your growth marketing strategies. Content marketing for the SaaS market is a competitive space. However, there are still plenty of opportunities to reach and convert customers. Content marketing drives many benefits for your brand. Image: DMA. We can help!
Paul Gillin
OCTOBER 5, 2011
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. It’s a prime source for my Newspaper Death Watch blog. Think Like the Customer.
Stevens & Tate
DECEMBER 9, 2022
HubSpot’s analytics tools can help to collect data across all of your marketing platforms and provide you with metrics that you can use to the benefit of your marketing campaign. You can use this information to determine what kind of content is more effective or what elements of your blog posts need to be changed.
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