ANNUITAS

NOVEMBER 16, 2020

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . She is very active in the demand technology community. Certifications (and more!): See Anna-Claire’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Animalz blog

DECEMBER 14, 2023

In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Alongside guides and explainer posts, Amplitude regularly publishes pieces that voice contrarian opinions, adding thought-provoking perspectives to the digital analytics space. Take a stand.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Murthy, U.S. What makes this advisory unique? The result of this misinformation?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Champion Communications

JULY 24, 2023

Simultaneously, Barbie’s online presence underwent a remarkable transformation, with social media platforms serving as hubs for innovative storytelling and community building. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. What if you could simply send a link to the blog post that provides the answer to a question?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Marketing Insider Group

MAY 18, 2020

This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. On social media sites, you have the opportunity to build a community by sharing more than just your own content. They’ll be there to offer their expert opinion.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information. Mutual respect: Acknowledge their expertise and value their opinions. Avoid making exaggerated claims or misleading statements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. Continue reading for answers to your most pressing questions about B2B influencer marketing. In short, an influencer’s community trusts their opinions and advice. Specifically, by asking for contributions to their blog. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. We’ve used quotes, ideas, and content from these goldmines in our blogs and on social media.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . Role of Press Releases in ranking higher in SERPs. Future of blogging. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. PR credibility vs social media credibility.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? The blog did make him stand out – he got job interviews. As one interviewer said about his blog: “You don't need a job. I needed money.

Opinions 77

Opinions Communities Creativity Television marketing 77

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? You can also try “ submit article ” variations, if you want to place an article or blog post.

PR 149

PR Google Press Public Relations 149

Brandpoint

JANUARY 23, 2020

But in my opinion it’s when you’re able to reach previously unreachable audiences, and your social media posts live outside your community. We can also reach outside our community with “newsjacking”; for example, posting content linked to the cinema release of “geeky” movies.

Social Media 77

Social Media Media Analytics Communities 77

Envy

MARCH 11, 2019

Their blog keeps on top of the latest news in information security, looking at new threats and vectors. The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. This multi-award winning blog brings you up to date info not just on cyber security, but privacy and data protection as well.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. This kind of call to action—inform yourself, develop an opinion, and join the debate—works well. ” Take IBM, for instance.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

SugarCRM

DECEMBER 11, 2013

You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. News and Press. Community Learning Management. Salesfusion Marketing Blog. On-Demand Webinars. White Papers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Brandpoint

JUNE 9, 2021

Finally, go on a competitor’s site and review news and blogs. However, in my opinion, anyone who works in communications is inherently biased toward their brand. Keep the marketing quotes for your press releases and other outreach efforts. Then, jump on answerthepublic.com to see what people are asking about.

Media 122

Media PR Paid Search Agency Distribution 122

NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Stop or limit blog network distribution for guest posts. Here’s an idea, let’s research blogs you want to be a part of, contact the blogger, follow the blogger, and create a relationship.

SEO 100

SEO Planning Blogger Content Marketing 100

Salesforce Marketing Cloud

APRIL 21, 2022

Check out this snippet of a blog post about Slack : What does Slack have in common with lasers and scuba diving? When the audience is on the job and more pressed for time, we use a tone that’s brief, encouraging, and to the point. It’s important that our community sees themselves reflected in our stories and examples.

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

KoMarketing Associates

MARCH 24, 2015

At KoMarketing, we work with prospects (either virtually or in person) to get some of their most pressing questions answered and provide them with recommendations and workflow that would be realized if a partnership was formed. Get yourself involved in the community! B2B Online Marketing Blog Brand Management'

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Televerde

JANUARY 13, 2019

They want companies to have opinions on issues that matter to them. The site contains integrated social media buttons to our Televerde blog, Facebook, Twitter, LinkedIn and Instagram, and we’ve placed Contact Us and Chat buttons on all our pages to ensure that communication is always on. Televerde: A Company Born in Purpose.

Press 40

Press Case Studies Storytelling Case Study 40

EMagine B2B Blog

APRIL 30, 2013

In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites.

Link Building 40

Link Building Ad Building Effectiveness Blogger 40

ClearVoice

JULY 13, 2022

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. There’s more good news when it comes to blogs. Best marketing channels to reach millennials.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

ClearVoice

OCTOBER 9, 2018

A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. You need to understand the entire fabric of a community so you know where to weave in your client. Read the paper, blogs, etc.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Buzz Marketing for Technology

JUNE 27, 2008

NetworkWorld.com > Home > Blogs > Susan Hanley's blog. Microsoft Subnet blog: insights and opinion. Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Convergence and VoIP. LAN / WAN Management. Network Applications. Newsletters.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Go beyond writing a press release , a blog or posting company content into social streams. Being a valued member of the community is key to a long-term, successful social strategy. Make Sure to Make Friends. Ask them to participate.

Social Media 138

Social Media Media PR Rules 138

Hubspot

MAY 24, 2017

This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. One type is "owned media."

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

TrustRadius Marketing

APRIL 26, 2021

Since this is our second year tracking this data, we can also see how people’s opinions on certain words have changed year over year. Let’s take a moment to be very specific about the feedback we got from our tech community. It’s hard to gauge how much the tech community dislikes verbifying Zoom. Zoom [verb]. New in 2021).

Marketing AI 59

Marketing AI Work Management Digital Transformation Marketing Management 59

Litmus

MARCH 31, 2020

All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. You don’t choose the email life, the email life chooses you.

Enterprise Management 79

Enterprise Management Work Management Marketing Management Budget Programs 79

Buzz Marketing for Technology

JUNE 27, 2008

BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here. components (blogs and rapid responses), but mostly itâ??s BMJ Journals.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Whether it’s a joke gone wrong or a terrible opinion, social media can be a double-edged sword if you’re not careful. What you shouldn’t post.

Social Media 105

Social Media Social Marketing Media Planning 105

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Content4Demand

DECEMBER 29, 2019

A choose your own journey of sorts, self care largely depends on what your priorities are, what helps clear your head and frankly, what brings you the most joy. Since this is a blog for B2B marketers and we’re in prime New Year’s resolutions time, I thought I’d share my own professional resolutions.

Planning 40

Planning Peer-to-peer Content Marketing Business 40