Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach. Get MarTech!

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Martech

APRIL 28, 2023

Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Valasys

AUGUST 30, 2023

Professionals can access these paid spaces to concentrate, grow, and enjoy a sense of community without the demand of a full-time website. Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. Coworking spaces truly define the “new normal.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Goodish Agency

MARCH 10, 2021

Many innovative companies are already utilizing their social media to create a community engagement, providing platforms where their users can talk about the issues that they’re facing, meaning the companies can address them as soon as they arise. Now we’re seeing that this isn’t just a short-term adjustment but a long-term strategy.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. 3 – Blog Posts. 2 – Mobile-Friendliness.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Onalytica B2B

NOVEMBER 15, 2018

Instead stick to those that show an interest in joining – they’re the ones that are going to be great brand advocates, and potentially influencers in the long term. Now the ideal, perfect path here is to move diagonally across to the right. . • Referenced in news articles, blogs and forums. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

The Lead Agency

JUNE 20, 2019

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

chiefmartech

JUNE 4, 2023

It was open source communities. “Plainly put, [the open source community is] lapping us,” the Google memo stated. million subreddit communities. A blog or newsletter for every subject imaginable (even one for strategic martech geekery). There are over 19,000 craft beers in the world. Over 5 million podcasts.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

nDash

JUNE 1, 2021

This post was written by nDash community member Jenn Landers. . Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

ClearVoice

JULY 5, 2022

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. Users would stop seeing the blog as a source of valuable content and its SEO would suffer.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

KoMarketing Associates

MAY 13, 2020

Google’s featured snippets have been a welcomed addition to the SEO community as well. We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. Your piece of content does not have to be thousands of words long for it to appear.

Features 165

Features Google B2B Marketing Top of Funnel 165

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term. See an example from scoop below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . Long-term Benefits of Taking Free Content Writing Courses. One way for a writer with no experience to get started in content writing is to create your own blog.

Course 98

Course Content FAQ Long Tail Marketing 98

Scoop.it

NOVEMBER 2, 2023

Content Creation From creating visually appealing content for younger audiences to more in-depth and informative blog posts for professionals, consumer behavior remains the cornerstone of every content creation effort. Marketers use it to decide the content topics, formats, tone, and call to action.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Hubspot

MARCH 3, 2020

What makes your business tick is your local community, whether on the town, city, county, or state level. Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Target long-tail keyword variations.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. My team and I wanted in on this craze. Measure, test, and repeat.

Case Study 67

Case Study Case Studies Features Studies 67

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword research tips Embrace long tail keywords. This is an old black hat tactic that is still being used, but doesn’t produce long-term results.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Valasys

FEBRUARY 5, 2024

In addition, local internet marketing enables businesses to establish brand awareness within their community, making them top-of-mind when local customers are ready to make a purchase decision. Seek opportunities for guest posting, collaborate with local businesses, and engage in online communities to acquire valuable backlinks.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 9, 2016

They understand that their audience will keep coming back for more, as long as they remain authentic and true to their original brand. I’ve always been a fan of the long-tail influencer. To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

Hubspot

APRIL 4, 2016

Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. By setting up a blog, and then being really strategic about the topics they wrote about.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

SmartBug Media

APRIL 22, 2019

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. If, for example, your blog outranks your main domain for your branded keywords, this could be confusing for your audience. Keywords in Your URL. But does this really help your SEO?

SEO 63

SEO Domain Long Tail Marketing SERP 63

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Stevens & Tate

FEBRUARY 20, 2020

If a third party news outlet or blog covers your product, it looks more credible to the reader. Consumers might have a tendency to overlook ads, but if your new product receives coverage on one of their favorite blogs or magazines, and is recommended to them, their perception of your business is going to be considerably different.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

KoMarketing Associates

SEPTEMBER 20, 2016

The Google answer box feature is a welcomed addition to the SEO community as well. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Your piece of content does not have to be thousands of words long for it to appear in the answer box.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Optimize your content creation process and produce quality blog posts while curating data from third-party sites. The answer is YES.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buffer

APRIL 9, 2019

Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. We’ve found that you don’t have to share the same exact number goals across marketing and support as long as you’re aligned on the bigger vision. Marketing goals.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Aberdeen

MARCH 30, 2020

They are looking for information and answers across the long tail of the Internet: in peer-to-peer communities, on blogs, on small publishers that mostly go unnoticed. To review: There are thousands of companies out there trying to get smart about how to solve their business challenges.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Having a lot of Twitter followers or a “large” blog readership doesn’t inherently make a person influential in any way. I don’t know.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

KoMarketing Associates

JUNE 16, 2014

Relevance to content marketers: Much like the grueling qualification process the 203 teams made for a bid to this year’s World Cup, content marketers also need to earn their place among audiences, communities, and even search engines. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Buzz Marketing for Technology

JUNE 27, 2008

Embed in your blog. Embed in your blog. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Slideshare.net (beta). My Slidespace. Most Viewed. |. Featured. |.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100